Archive for the ‘Case Study’ Category
-
Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar
A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.
So, building on that new wave of interest, I am pleased to tell you that Continue Reading
-
Improving the retail lead-generation conversion rate: the Hair Club experience
Hair Club is the world leader in personalized hair loss solutions. The job of the site is to drive traffic to more than 95 Hair Club Treatment Centers across North America.
Hair Club engaged us to plan, develop and execute a landing page optimization strategy to lift their form-fill conversions on their paid search landing page.
If you would like to find out how Hair Club increased Continue Reading
-
How does a 50% eCommerce sales conversions lift sound to you?
If you are responsible for eCommerce Sales, then you should view the Sytropin Ecommerce Conversion Rate Optimization case study now. It shows how Sytropin management was able to break out of a ‘conversion rate plateau’ and generate a 50% leap in retail sales conversion rate from their AdWords landing page.
In our previously presented webinar, we showed how this test for Sytropin was constructed along with the intricacies of developing a successful conversion optimization test. If you’d like more detail on how the test worked and how it could work for you too, contact a WiderFunnel Conversion Optimization expert. Continue Reading
-
Learn how retail lead generation conversions increased by 20% through an A/B test strategy that beat ‘best practices’ design.
If you think ‘best practices’ can replace testing to optimize conversions, think again! In our latest case study we show how how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy — that beat ‘best practices’ designs. Continue Reading
-
How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. Continue Reading
-
Case Study Published in Search Engine Marketing Journal
WiderFunnel recently had a Conversion Optimization case study published in the March issue of the Search Engine Marketing Journal (SEMJ).
SEMJ is the only peer-reviewed journal in the Search Marketing industry. With editors such as Avinash Kaushik, Bruce Clay, and WiderFunnel’s own Raquel Hirsch, it is an honor to have our work included.
You can read a copy of the article posted here showing how we used the WiderFunnel LIFT Model to increase the conversion rate for Safe Software by 170%. Or, order your own copy of the journal at SEMJ.org.
-
Client Conversion Rate Optimization Case Study Published on MarketingSherpa
Rudder is a Web 2.0 service that reduces the effort required to manage personal finances. This free online system simplifies complex financial information and delivers emailed account snapshots and graphs to help users make better financial decisions.
Rudder management worked with us because the conversion rate on their website was below their expectations and, in order to meet business objectives, they needed to quickly improve the conversion rate of the sales funnel.
So, rather than tweak the website and make “opinion-based” changes, management chose to make data-driven decisions by running statistically valid experiments (smart!). Continue Reading
-
Web 2.0 service lifts subscription conversion rate by 45%
Rudder.com is an innovative personal financial management service that delivers financial snapshots to your email Inbox. Not only was the service recently recognized by ReadWriteWeb as a “Best product of 2008″ but they’re also working hard to optimize their website’s user experience.
WiderFunnel recently began running Funnel Experiment tests on their website and has, so far, delivered a 45% lift in their new customer acquisition conversion rate.
Read the details and see screenshots of Rudder’s landing page optimization here.
You can also read more conversion rate optimization case studies here.
-
Obama’s home page image test
A couple days ago I wrote about how Barack Obama used Conversion Rate Optimization to maximize online donations.
Since then, one of our programmers, Matt Tobey, found more detail on what the home page script I found had been testing posted on schoonzie.com.
Here’s what we’ve found:
Variation A: Family casual black & white
The current page for first time visitors to the site looks like the image below. Since the test is no longer functioning, we can assume that this was the best-performing of the four variations that were tested. Continue Reading
