The Google Website Optimizer official blog launched recently and the Google team kicked things off by featuring some of the work we did with Safe Software. It’s an interesting result that’s worth reading.

You can read their post here that includes screenshots or read the full case study showing 270% conversion rate improvement here.

More great news!

Marketing Sherpa published a case study yesterday about a recent Conversion Rate Optimization Funnel Experiment we ran for Safe Software.

The project is a great example of how we can increase lead generation Actions (ie. Conversions) to create a persistent revenue lift for high value, high consideration purchases. At the end of one round of Funnel Experiments, where we created and tested home page and software download page alternatives, we had increased their key lead generation funnel by over 100% (in other words, doubled it!).

You can read Sherpa’s published case here.

We’re excited by the results of these experiments, and so are Jaylene and Jamey from Safe. In fact, we’re doing another Kaizen Method planning session with them this afternoon to continue the improvement. I’ll let you know how the next round goes in a few weeks.