Archive for the ‘Case Study’ Category
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How to Increase Email Address Captures on Landing Page Forms
Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.
But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have Continue Reading
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New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%
If your business depends on capturing email addresses, you must read this just-posted case study.
FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.
Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!
Click here to read the FaveCraft case study.
Interested in more case studies on capturing email addresses?
Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.
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Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar
A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.
So, building on that new wave of interest, I am pleased to tell you that Continue Reading
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Improving the retail lead-generation conversion rate: the Hair Club experience
Hair Club is the world leader in personalized hair loss solutions. The job of the site is to drive traffic to more than 95 Hair Club Treatment Centers across North America.
Hair Club engaged us to plan, develop and execute a landing page optimization strategy to lift their form-fill conversions on their paid search landing page.
If you would like to find out how Hair Club increased Continue Reading
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How does a 50% eCommerce sales conversions lift sound to you?
If you are responsible for eCommerce Sales, then you should view the Sytropin Ecommerce Conversion Rate Optimization case study now. It shows how Sytropin management was able to break out of a ‘conversion rate plateau’ and generate a 50% leap in retail sales conversion rate from their AdWords landing page.
In our previously presented webinar, we showed how this test for Sytropin was constructed along with the intricacies of developing a successful conversion optimization test. If you’d like more detail on how the test worked and how it could work for you too, contact a WiderFunnel Conversion Optimization expert. Continue Reading
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Learn how retail lead generation conversions increased by 20% through an A/B test strategy that beat ‘best practices’ design.
If you think ‘best practices’ can replace testing to optimize conversions, think again! In our latest case study we show how how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy — that beat ‘best practices’ designs. Continue Reading
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How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. Continue Reading
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Case Study Published in Search Engine Marketing Journal
WiderFunnel recently had a Conversion Optimization case study published in the March issue of the Search Engine Marketing Journal (SEMJ).
SEMJ is the only peer-reviewed journal in the Search Marketing industry. With editors such as Avinash Kaushik, Bruce Clay, and WiderFunnel’s own Raquel Hirsch, it is an honor to have our work included.
You can read a copy of the article posted here showing how we used the WiderFunnel LIFT Model to increase the conversion rate for Safe Software by 170%. Or, order your own copy of the journal at SEMJ.org.
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Client Conversion Rate Optimization Case Study Published on MarketingSherpa
Rudder is a Web 2.0 service that reduces the effort required to manage personal finances. This free online system simplifies complex financial information and delivers emailed account snapshots and graphs to help users make better financial decisions.
Rudder management worked with us because the conversion rate on their website was below their expectations and, in order to meet business objectives, they needed to quickly improve the conversion rate of the sales funnel.
So, rather than tweak the website and make “opinion-based” changes, management chose to make data-driven decisions by running statistically valid experiments (smart!). Continue Reading
Raquel Hirsch
Chris Goward
