Archive for the ‘Case Study’ Category
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New Case Study Just Posted: Why this Conversion Optimization Test Delivered +17.4% Downloads but Surprised the Experts
Someone recently Tweeted that WiderFunnel had the largest collection of Conversion Optimization case studies anywhere on the web (even I didn’t realized that!) and today we added one more: the PluralEyes Software case study.
Our 30th posted Case Study tells how testing PluralEyes Software increased its Free Trial Download rate by over 17%. This, of course, in and of itself was a major success but the story has an interested wrinkle: we were all surprised with the results. Continue Reading
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Gut Marketing vs Gut Hypothesizing
A lot has been said in recent years about how using one’s gut/intuition/opinion is not the way to be successful in online marketing. From Avinash Kaushik’s “HiPPO” concept (marketing/design decisions often get made via the Highest income Paid Person’s Opinion), to a weekly quiz that shows us how our gut feeling is wrong at least some of the time, there is a growing understanding that marketing from one’s gut is a losing proposition. Data-driven marketing decision-making is the way to go. Continue Reading
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29 Conversion Optimization Testing Case Studies – and Counting
Sometimes, one is too close to the trees to see the forest. This morning I awoke to a Tweet from our friends at Unbounce which said: “29 Conversion Rate Optimization case studies – http://bit.ly/qOYxMY – from @widerfunnel #cro <<< Awesome” and quickly realized that, being so busy working with clients and creating the case studies, we had never taken the time to count them.
Since the Tweet went viral, Continue Reading
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No Need to Make Trade-offs in Ecommerce: Lifting Sales AND Revenue per Visitor is Excellence
Ecommerce retailing is brutally competitive. When you add to it additional challenges such as pressure from overseas producers as well as wrong customer perceptions about the value proposition that seem insurmountable, sometimes retailers give up.
That’s why we are so proud of what our client AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, was able to accomplish: through Conversion Optimization testing, not only did they Continue Reading
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New Conversion Optimization Case Study Posted: From Freemium to Paid
We recently held one of our best-attended webinars, where we presented Zoomerang’s conversion optimization testing results: on the first Test Round, we generated lift of 81% for Paid Subscriptions and 58% in Revenue.
If you missed the webinar, you can download the slides that Chris Goward presented during the Zoomerang webinar.
And now, we have posted the detailed Conversion Optimization case study here. Continue Reading
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Conversion Optimization Testing of PCTAs Drives a 106% Increase in Bookings for this RV Rental Company
We just posted a new Conversion Optimization case study on our site that is remarkable, for several reasons: Our client CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings and they did so by optimizing their site-wide PCTA. Continue Reading
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Conversion Testing on Email Landing Pages– Who Knew It Could Lift Revenue per Visitor THIS Much: 41%!
While it is often taken for granted and not considered as sexy as Social Media or as much of a workhorse as paid Search, email marketing is enjoying a dramatic revival.
According to a recent survey, half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels. Only 7% of respondents plan to decrease marketing budgets, a significant improvement over the 11% reported in last year’s survey.
However, despite budget increases, survey respondents indicated a lack of resources/staff to be the biggest email marketing challenge in 2011. Integration with customer data and email deliverability rounded out the top three email marketing challenges for 2011.
But no mention of conversions and business results as being a challenge at all! Continue Reading
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New Case Study: How this online retailer of Global Positioning System (GPS) increases sales conversions by 15%
Tweet It took just the initial Test Round for our client GPS Central, a company that operates an offline retail location plus gpscentral.ca and gpscentral.com online stores, to find a winning homepage layout and lift sales conversions by 15% – and we have just posted the case study that shows how we did it. Continue Reading
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How to Increase Email Address Captures on Landing Page Forms
Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.
But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have Continue Reading
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New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%
If your business depends on capturing email addresses, you must read this just-posted case study.
FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.
Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!
Click here to read the FaveCraft case study.
Interested in more case studies on capturing email addresses?
Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.
