Archive for the ‘best practices’ Category
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What you should expect from a Conversion Optimization services provider.
One of the questions we get asked very often by prospective clients relates to what types of services they can expect from us when it comes to testing. While my standard answer is “we do the work; you get the glory,” it probably doesn’t really explain much – especially when these prospective clients are shopping for a testing services vendor.
Being very clear in understanding the services you will get from a conversion optimization services provider is crucial because, if you don’t have this absolutely clear, you may be in for a nasty surprise Continue Reading
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How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters to you today
Both business-to-consumer (BtoC) and business-to-business (BtoB) companies are rapidly adopting social media, according to eMarketer, “unable to ignore a major destination of Internet users” (and if you are reading this, you knew that already)
Social media, as we know it today, is only a few years old – at best Continue Reading
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It’s Official: “The Best Way to Improve Conversions is Testing and Analysis” (but ad agencies don’t know that)
eMarketer reports on an Econsultancy study that revealed (!) that companies worldwide consider sales to be the #1 conversion relevant to them, with sign-ups and registrations a close second.
Sales conversions are crucially important to business (you knew that) so what is really interesting to me is that the study revealed once again (we have blogged about it before) the gap between what clients think is important and what agencies think is. Continue Reading
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Is the Click-through in Trouble? (Are you kidding me?)
In a surprising (at least for me, anyway) article published in eMarketer this week entitled “More Trouble for the Click-Through”, the author describes the click-through as “a metric in decline”. This reminded me of Mark Twain’s retort that “Reports of my demise have been greatly exaggerated.” Continue Reading
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New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including Continue Reading
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How Landing Page Optimization *Will* Make You Happy
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year).
Why is Iceland a happy place? Continue Reading
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Re-visiting the Age-Old Question: Which Ads Work?
As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive and LinkedIn. But I digress…).
In essence, the two groups pretty much disagree on everything. Continue Reading
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How Important *Is* Marketing to the Corporation, After All?
Sorry folks, but it looks like the answer is “Not Very” – at least according to a study conducted by Ernst & Young and presented as part of a panel with chief financial officers at the ANA Marketing Accountability and Effectiveness Conference.
Consider this:
Being listed in public financial filings means Continue Reading
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And Twitter Continues to Capture Our Minds and Imagination (but does anyone track Conversions and Results?)
A while back, I posted the following question on LinkedIn’s Q&A section as well as in a few of the LinkedIn Groups I manage and/or belong to: “Do you Twitter? What’s your Topic? Should I follow you?”
I have received hundreds upon hundreds of replies (I stopped counting after a while) and have kept this question open to see how long interest in it might last. The vast majority of respondents talked about Continue Reading
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What is the Marketing C-Suite Measuring These Days? Conversions!
Forbes Magazine just released its 2009 Advertising Effectiveness Survey and some of the findings are of interest to marketers concerned with improving web conversions — some of the rest continue to disappoint us. Continue Reading
