Archive for the ‘best practices’ Category
-
What are landing page elements that contribute to increased conversions?
Recently I participated in an engaging roundtable discussion where the topic was “Improving Landing Page Conversion Rates”. The questions submitted in advance by attendees produced a highly interactive session and I’d like to share some of it here.During the discussion, which was organized by Paul Mosenson of Focus.com, the audience was encouraged to give real-time feedback to the panelists, letting us know whether they thought we were being interesting or not. It certainly added to the excitement and stress, but definitely kept us on the task of delivering value!
But the point of this post isn’t the interesting discussion format.
The experience reminded me that you probably have similar questions about conversion optimization. So, I’d like to answer some of the most interesting questions raised. Continue Reading
-
New Case Study Just Posted: Why this Conversion Optimization Test Delivered +17.4% Downloads but Surprised the Experts
Someone recently Tweeted that WiderFunnel had the largest collection of Conversion Optimization case studies anywhere on the web (even I didn’t realized that!) and today we added one more: the PluralEyes Software case study.
Our 30th posted Case Study tells how testing PluralEyes Software increased its Free Trial Download rate by over 17%. This, of course, in and of itself was a major success but the story has an interested wrinkle: we were all surprised with the results. Continue Reading
-
29 Conversion Optimization Testing Case Studies – and Counting
Sometimes, one is too close to the trees to see the forest. This morning I awoke to a Tweet from our friends at Unbounce which said: “29 Conversion Rate Optimization case studies – http://bit.ly/qOYxMY – from @widerfunnel #cro <<< Awesome” and quickly realized that, being so busy working with clients and creating the case studies, we had never taken the time to count them.
Since the Tweet went viral, Continue Reading
-
3 Lessons From My 1st WiderFunnel Test
Since I joined WiderFunnel in April, I’ve been busy getting to know new colleagues, learning a new conversion rate optimization approach, and working with a new group of enlightened clients on optimization strategy.
With all that busy-ness, I’ve not been sharing my thoughts with the Marketing community as much as I used to. But since my very first WiderFunnel experiment had both interesting and positive results, I feel it’s time to post some learning.
Looking at the 3 lessons I’ll share from this experiment, I would say that 2 are good reminders that don’t surprise me, and 1 is a legitimate surprise…definitely worth testing! Continue Reading
-
Wall of Shame Screenshot: Subscribe or Unsubscribe?
A brief and lighthearted post today based on something I saw (and screen-captured) that made me laugh out loud. Like an old boss of mine, I’m a screenshot addict.
But before the screenshot, a little background: Every so often, I go through the emails I get on a regular basis and unsubscribe from a bunch of companies who’ve emailed me too often, offer services no longer relevant to me, or haven’t provided enough value in their communications.
This usually involves clicking on a link in the email and visiting a landing page (Yes, unsubscribe pages are landing pages) to complete my task. If all goes well, there is no ill will towards the marketers who I’m going to hear from less, no loss of brand affinity, etc. If it goes less than ideal, then who knows what kind of trouble there will be in this highly networked world
So, I click the link to unsubscribe, hit the landing page and… Continue Reading
-
Should I Optimize for Micro-Conversions?
You want your website to generate more revenue, right?
Of course you do.
If you didn’t, you wouldn’t be reading WiderFunnel’s blog. Generating more revenue is what the Conversion Optimization industry is all about.
That’s why I’m concerned about all the talk I hear about “optimizing for micro-conversions”, especially micro-conversions related to Social Media.
What are Micro-Conversions?
We define a micro-conversion as a visitor action that is either on the path toward a revenue-generating conversion or is not directly related to generating revenue.
In other words, a micro-conversion could indicate interest or intent, but does not directly represent a sales lead or revenue. Continue Reading
-
Calling all Businesses! Citrix® GoToWebinar® Provides Businesses with the Conversion Optimization Testing Skills They Need
I bet most of you reading this post are very familiar with Citrix® GoToWebinar®. We are WiderFunnel love it: it allows us to easily and cost-effectively reach out to prospective clients around the world and then seamlessly deliver Conversion Optimization testing and web analytics services to them (we have clients in 4 continents now so using the tool is serious business for us).
If you have attended any of our monthly webinars, Continue Reading
-
Conversion Optimization Agency Evaluation – Your 10-Point Checklist
Having just returned from Conversion Conference in San Francisco last week, where both Chris Goward and I had a chance to present to a full house, I was struck by the amazing diversity of technologies as well as conversion optimization services options available to clients considering embarking on a conversion optimization strategy.
This diversity is, of course, both good and bad depending on what your needs are and where your company is at in its online marketing lifecycle. Continue Reading
-
Are You Sure You Need a Web Redesign? Or is that just what your Agency recommended?
Here is some fresh thinking for the new year for you: Do you really need a web redesign?
There are many situations that justify a website redesign: if the platform your current site sits on is outdated, for example, and you need greater functionality, is one of them. Other reasons include: your overall branding has dramatically changed and your website needs to change accordingly; you need to make the site web-accessible for disabled users; you face competitive needs driving a marketplace re-positioning; your target demographic has changed; or you need updating to web standards.
However, not all websites need a comprehensive redesign whenever management encounters a business challenge.
Continue Reading -
Would Don Draper Run Conversion Optimization Tests?
Tweet comScore (“a global leader in measuring the digital world and preferred source of digital marketing intelligence“) just published a very interesting White Paper entitled, “When Advertising Goes Digital” – with the catchy sub-title “What Would Don Draper Do In A Digital World?” Of course, as a Mad Men fan, this caught my eye. Continue Reading
