Archive for the ‘behavioral economics’ Category
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Would Don Draper Run Conversion Optimization Tests?
Tweet comScore (“a global leader in measuring the digital world and preferred source of digital marketing intelligence“) just published a very interesting White Paper entitled, “When Advertising Goes Digital” – with the catchy sub-title “What Would Don Draper Do In A Digital World?” Of course, as a Mad Men fan, this caught my eye. Continue Reading
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Read this: Conversion Optimization is Completely ‘Predictably Irrational’ (but Your Improved Profitability Isn’t)
Whatever book you are reading right now, if it isn’t Dan Ariely’s Predictably Irrational, stop and switch. As a marketer interested in improving your online conversion rate you will be very glad you did. Continue Reading
