Archive for the ‘B-to-B’ Category
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A Wake Up Call for Marketers – Become More Relevant to Sales
At a time in the economic cycle when lead generation and sales enablement is most needed, when Marketers should be rethinking every investment they make and how it helps their company increase sales, a new and important study by the CMO Council comes out reporting that less than 20% of respondents say their Sales and Marketing organizations are extremely collaborative. (Read the report here) Continue Reading
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Podcast: Conversion Optimization for Manufacturing with WiderFunnel Marketing
In this podcast episode for the Better Process Podcast I discuss trends that face B-to-B marketers with Six Sigma Black Belt, Ken Rayment.
It’s a quick 10 minute interview and turns out to be an interesting discussion about the importance of marketing efficiency and accountability when there’s a downturn in the economy. Here’s a link to the mp3. Enjoy!
