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Web 2.0 service lifts subscription conversion rate by 45%

Date: January 8th, 2009
By: Chris Goward
landing page optimization winner
landing page optimization winner

Rudder.com is an innovative personal financial management service that delivers financial snapshots to your email Inbox. Not only was the service recently recognized by ReadWriteWeb as a “Best product of 2008″ but they’re also working hard to optimize their website’s user experience.

WiderFunnel recently began running Funnel Experiment tests on their website and has, so far, delivered a 45% lift in their new customer acquisition conversion rate.

Read the details and see screenshots of Rudder’s landing page optimization here.

You can also read more conversion rate optimization case studies here.

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Posted in: Case Study | landing page optimization

One Response to “Web 2.0 service lifts subscription conversion rate by 45%”

  1. Posts about Web 2.0 as of January 9, 2009 | The Lessnau Lounge Says:
    January 9th, 2009 at 8:28 am

    [...] [...]


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