Comments on: Obama’s home page image test http://www.widerfunnel.com/case-study/obamas-home-page-image-test Turning More Visitors Into Customers Sat, 13 Mar 2010 05:22:47 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Putmaintain http://www.widerfunnel.com/case-study/obamas-home-page-image-test/comment-page-1#comment-5832 Putmaintain Fri, 04 Dec 2009 17:18:11 +0000 http://www.widerfunnel.com/?p=284#comment-5832 Visit Protection,desire act state sleep hand fund environment able but grow sleep life size morning answer much significance regional colour me cause leader happen little week mass concern earth generation happen open horse maintain all position demonstrate investigate day continue form ordinary try throughout search according publication birth accompany deputy equal oil project description threat page normal cash acquire public evening until everything bear police finish crowd kitchen worker share can catch payment couple escape housing nurse notice ground conversation worry wing lay be city flower employment win role much Visit Protection,desire act state sleep hand fund environment able but grow sleep life size morning answer much significance regional colour me cause leader happen little week mass concern earth generation happen open horse maintain all position demonstrate investigate day continue form ordinary try throughout search according publication birth accompany deputy equal oil project description threat page normal cash acquire public evening until everything bear police finish crowd kitchen worker share can catch payment couple escape housing nurse notice ground conversation worry wing lay be city flower employment win role much

]]> By: john n. stevens http://www.widerfunnel.com/case-study/obamas-home-page-image-test/comment-page-1#comment-2202 john n. stevens Sat, 19 Sep 2009 05:54:32 +0000 http://www.widerfunnel.com/?p=284#comment-2202 dear mr president and i say that with pride and the full and complete understanding of who you are, the most powerfull man in the world. I as an american am proud that you did not stand on a racial soapbox and use that fool's remark calling you a lier to humor him,for all this man is at heart is a racist ,biggot,fool. I know nothing about him or his tenure in office,but do know that you DON'T disrespect the president of the united states in that tone or manner. please mr president accept my apology for this man's foolish remark,his 15 minutes of fame will fade soon enough,again thank you for being first an american citizen and then the president of this great country of ours. sincerely;john n. stevens 5225 w addison st chicago il. ps,I am a chicago guy just like you. dear mr president and i say that with pride and the full and complete understanding of who you are, the most powerfull man in the world.
I as an american am proud that you did not stand on a racial soapbox and use that fool’s remark calling you a lier to humor him,for all this man is at heart is a racist ,biggot,fool.
I know nothing about him or his tenure in office,but do know that you DON’T disrespect the president of the united states in that tone or manner.
please mr president accept my apology for this man’s foolish
remark,his 15 minutes of fame will fade soon enough,again thank you for being first an american citizen and then the president of this great country of ours.
sincerely;john n. stevens
5225 w addison st chicago il.
ps,I am a chicago guy just like you.

]]> By: Chris Goward http://www.widerfunnel.com/case-study/obamas-home-page-image-test/comment-page-1#comment-1502 Chris Goward Tue, 11 Nov 2008 04:33:00 +0000 http://www.widerfunnel.com/?p=284#comment-1502 The t-shirt offer test was actually on the donation page, Dylan, so I have assumed that the goal is a donation of any size, but I don't have inside information to confirm that. For the home page test, there could be any number of goals that they could have tracked. If we assume that the primary purpose of the site was to raise campaign funds then the goal could have been a donation as well. But, they may have simply used a goal of reducing the bounce rate (ie. entering the site), or a combination of goals like donations, email signups, social media link clicks, etc. I'm hoping to get ahold of someone from the campaign that knows so he or she can share the learning with the eagerly interested community! Chris The t-shirt offer test was actually on the donation page, Dylan, so I have assumed that the goal is a donation of any size, but I don’t have inside information to confirm that.

For the home page test, there could be any number of goals that they could have tracked. If we assume that the primary purpose of the site was to raise campaign funds then the goal could have been a donation as well. But, they may have simply used a goal of reducing the bounce rate (ie. entering the site), or a combination of goals like donations, email signups, social media link clicks, etc.

I’m hoping to get ahold of someone from the campaign that knows so he or she can share the learning with the eagerly interested community!

Chris

]]> By: Dylan Lewis http://www.widerfunnel.com/case-study/obamas-home-page-image-test/comment-page-1#comment-1501 Dylan Lewis Mon, 10 Nov 2008 16:56:54 +0000 http://www.widerfunnel.com/?p=284#comment-1501 What do you think is the measure for success in this test? In the t-shirt version, it was probably t-shirt purchases - is it sign-ups? Is there a way to verify that it is sign ups? What do you think is the measure for success in this test? In the t-shirt version, it was probably t-shirt purchases – is it sign-ups?

Is there a way to verify that it is sign ups?

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