Comments on: Obama Used Conversion Rate Optimization to Win

By: PlOnekPayd

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By: Barack Obama använde webbanalys och tester för att vinna valet | Webbanalys

Barack Obama använde webbanalys och tester för att vinna valet | Webbanalys — Wed, 10 Mar 2010 22:39:06 +0000

[...] november 2008 pågick det, enligt Widerfunnel Marketing Optimization, ett test på insamlingssidan för barackobama.com. Testet avsåg det rödmarkerade området [...]

By: How Obama’s team used A/B testing to improve fund raising- 90 Percent of Everything

Tue, 10 Feb 2009 18:59:49 +0000

[...] it’s an interesting enough tidbit to deserve being shared around. Back in November ‘08, Chris Goward of Wider Funnel noticed that Obama’s team used Google Website Optimizer to run an A/B test on [...]

By: Chris Goward

Chris Goward — Tue, 27 Jan 2009 23:32:19 +0000

Certainly Obama’s campaign was exceptional because of the contrast with the Republican approach, but also because social media require releasing control, which is opposed to how most *successful* political campaigns are run. It is indeed an interesting case study, which will be written about for the next 4-8 years, at least.

And, yes, we know all about the conversion funnel, Adrian. There’s a reason for our company name

Thanks for your comments!

By: Adrian Eden

Adrian Eden — Tue, 27 Jan 2009 20:58:21 +0000

Obama’s campaign was great, but it was not revolutionary, it just seemed that way because of how bad the Republicans are at utilizing Social Media and Technology. Everything Obama uses in Social Media, so does Soulja Boy or Tila Tequila, it is just that a President has finally jumped on board with the times, so now Social Media gets noticed by the mainstream more.

Social Media and Social Networking move at the speed of thought.

Also, website optimization and conversion optimization is what many great companies use to streamline their business’s. It is called the conversion funnel.

By: Raquel Hirsch

Raquel Hirsch — Wed, 19 Nov 2008 23:47:58 +0000

Kath,

Thank you for sharing your experience… and what is turning out to be a rather common experience for many people. I was inspired to write a blog post on the reasons why I believe “selling” Testing and Optimization in an organization is still hard. Stay tuned!

By: Kath Burke, copywriter

Kath Burke, copywriter — Thu, 13 Nov 2008 12:17:21 +0000

Hi Rachel – this is fascinating. I tried to get a client to go with two versions of web copy using this free Google Optimiser tool. I was fascinated to find out which version would work better.
But the client didn’t go for it – probably suspected me of trying to add more expense! This is a great example though to show them that testing web copy and offers could help win you the US presidency no less.

By: Madeleine McBride

Madeleine McBride — Wed, 12 Nov 2008 17:40:50 +0000

Interesting topic of which I will read more!

Ms. P: The expression is actually “bold-faced” lie or, less preferred, “bald-faced” lie. But never ball faced lie….Even if it was, in your context, it should have been “ball faced (sic) lied”

I’m glad Obama won and I gave more than I’ve ever given to a campaign before. But I wish I would stop getting requests for MORE money. I thought he had what he needed?

The hard work for the nation is only beginning. We’ve got 15-20 years of hard work and sacrifice ahead of us, as a nation. I wish I felt more confident that America had that kind of fortitude. So many people have NO IDEA of what a mess we are in.

By: Chris Goward

Chris Goward — Tue, 11 Nov 2008 22:22:51 +0000

@Ms P. We’re simply interested in the marketing learning here. There are always going to be differences of opinion in politics and our intention is to separate that from marketing learning as much as possible. Thanks for stopping by and sharing.

By: Ms. P

Ms. P — Tue, 11 Nov 2008 20:06:06 +0000

I find it a sad day in America when a man who ball faced lie not only to John McCain but the American public about public funding flip flops to Private funding and bought his way to the Office…
God Help US ALL!