Get a Free Landing Page Evaluation

The Marketing Optimization Blog

Turning More Visitors Into Customers

Blog Home

New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%

Date: July 28th, 2010
By: Raquel Hirsch

If your business depends on capturing email addresses, you must read this just-posted case study.

FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.

Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!

Click here to read the FaveCraft case study.

Interested in more case studies on capturing email addresses?

Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.

Get a Free Landing Page Evaluation

Discover the major areas hurting your conversion rate and learn how to calculate your own Conversion Optimization ROI. (To qualify, you need to have at least 20,000 unique visitors per month)

Posted in: Case Study | conversion rate optimization | website optimization

2 Responses to “New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%”

  1. Michael Says:
    July 29th, 2010 at 2:58 pm

    Very nice bump… good job. Is that pop up custom coded or an off the shelf app?
    Cheers,
    Michael

  2. @chrisgoward Says:
    July 30th, 2010 at 2:32 pm

    Thanks Michael!

    The popup is custom built.


Leave a Comment