Request a Free Landing Page Evaluation

The Marketing Optimization Blog

Turning More Visitors Into Customers

Blog Home

New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%

By: Raquel Hirsch
Date: July 28th, 2010

If your business depends on capturing email addresses, you must read this just-posted case study.

FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.

Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!

Click here to read the FaveCraft case study.

Interested in more case studies on capturing email addresses?

Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.

Ask Us How to Improve Your Conversion Rate

WiderFunnel is the original full service Conversion Optimization agency. When you outsorce you conversion improvement to us you get guaranteed results with an all-inclusive price.

Posted in: Case Study | conversion rate optimization | website optimization

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

2 Responses to “New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%”

  1. Michael Says:
    July 29th, 2010 at 2:58 pm

    Very nice bump… good job. Is that pop up custom coded or an off the shelf app?
    Cheers,
    Michael

  2. @chrisgoward Says:
    July 30th, 2010 at 2:32 pm

    Thanks Michael!

    The popup is custom built.


Leave a Comment



.