Learn how retail lead generation conversions increased by 20% through an A/B test strategy that beat ‘best practices’ design.
If you think ‘best practices’ can replace testing to optimize conversions, think again! In our latest case study we show how how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy — that beat ‘best practices’ designs.
Hair Club is the world leader in personalized hair loss solutions, providing surgical and non-surgical restoration treatments to men and women in more than 95 Hair Club Treatment Centers across North America.
Although Hair Club’s paid search strategy was successful at driving highly targeted traffic to the site, the number of visitors who completed the online form was below expectations, resulting in a higher than desired cost per lead.
By working with WiderFunnel to develop and execute a conversion rate optimization strategy, Hair Club accomplished a 20% increase in visitors completing the call-to-action form in the winning test Variation.
You can read the case study here.
Raquel Hirsch
Chris Goward
