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Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%

By: Chris Goward
Date: September 10th, 2008

Marketing SherpaMarketing Sherpa published a Conversion Optimization case study this morning about a project we recently completed for Business Objects, an SAP Company.

The author captured the steps we took with the client, Christine Mykota, and the typical challenges of working within a Fortune 500 company’s graphic standards well.

I also gave the author a sneak-peak of the six factors in WiderFunnel’s LIFT™ Analysis, which we use to evaluate landing pages and develop test hypotheses.

At IMC in Vancouver I will take Conversion Optimization workshop members through the LIFT Analysis tool and will post it to this blog after the conference, so stay tuned.

In the mean time, take a read through the excellent Sherpa article.

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Posted in: Case Study | public relations

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One Response to “Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%”

  1. Crazy93 Says:
    October 22nd, 2009 at 4:07 am

    Any statistics on how many people actually have been thrown out of the military for asking? ,


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