Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%
Marketing Sherpa published a Conversion Optimization case study this morning about a project we recently completed for Business Objects, an SAP Company.
The author captured the steps we took with the client, Christine Mykota, and the typical challenges of working within a Fortune 500 company’s graphic standards well.
I also gave the author a sneak-peak of the six factors in WiderFunnel’s LIFT™ Analysis, which we use to evaluate landing pages and develop test hypotheses.
At IMC in Vancouver I will take Conversion Optimization workshop members through the LIFT Analysis tool and will post it to this blog after the conference, so stay tuned.
In the mean time, take a read through the excellent Sherpa article.
October 22nd, 2009 at 4:07 am
Any statistics on how many people actually have been thrown out of the military for asking? ,