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Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar

By: Raquel Hirsch
Date: February 7th, 2010

A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.

So, building on that new wave of interest, I am pleased to tell you that on Wed, Feb 24, we will be presenting our next client case study where we optimized for phone call conversions: “Learn How to Make the Phones Ring 48% more with A/B testing!” (who comes up with those headlines??)

Cook - An American Express Travel Representative

Cook - An American Express Travel Representative


By attending the webinar you will learn how Cook — An American Express Travel Representative used conversion optimization to succeed at lifting not only the rate of phone calls to its Agents but also the online Form-fills of its home page.

Success was outstanding: the client improved their phone calls by 48% each day.

To register, click here.

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Posted in: Case Study | Conversion Optimization Webinar | conversion rate optimization

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3 Responses to “Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar”

  1. Call Tracking Says:
    April 30th, 2010 at 10:46 am

    I just found this post through Google's Blog search. I am currently using the dial800 service for call tracking. I am quite happy with the intuitive, real-time reporting, but is always good to stay on top of the market. That being said, I am off to check out the case studies!

  2. BPO Manila Says:
    June 10th, 2010 at 8:06 am

    Thanks for sharing this update. Phone call tracking is a great tool in improving your agents' call handling skills, which can ultimately lead to customer satisfaction.

  3. Steve F Says:
    August 16th, 2010 at 3:05 am

    Great article. We use KeyMetric to track our phone calls and conversions and love the tool. The keyword and search-query level call tracking has allowed us to make huge improvements in our media buys.


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