How to Increase Email Address Captures on Landing Page Forms
Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.
But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have a healthy regard for their bottom line, designing web pages that maximize the capture email addresses is definitely the sort of thing that keeps them awake at night.
That is why we are delighted to co-present our next interactive conversion optimization case study webinar with Stuart Hochwert, President of Prime Publishing LLC, on Tuesday, September 14th.
In this webinar we will show you how just one A/B Split Test increased the e-mail address capture conversion rate on FaveCrafts.com by 22.3%!
Capturing email addresses is key to the Prime Publishing business model. Prime Publishing is a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories and offer consumers the ability to share information through extensive online communities, enjoy their passions and make informed purchasing decisions.
Advertisers working with Prime Publishing reach highly engaged motivated female consumers covering a variety of topics from Frugal Living to Crafting, from Diet and Wellness to Lifestyle, Recipes, Home Decor and more.
Since subscriber permission is vitally important to Prime Publishing, Advertiser email is sent only to registered newsletter subscribers who have opted-in and confirmed their desire to receive them, increasing email address capture rate by 22.3% has had a tremendous impact on their business model.
Learn how to make a difference on your website’s email address capture rate on Tuesday, September 14th, 2010 at 11:00 am Pacific / 2 pm Eastern
Click here to register – capacity (as always) is limited.
August 13th, 2010 at 12:22 pm
This tactic is very important for any marketer. Once you got their emails, you are now able to directly communicate to them about your product or service and test different offers/value statements to them. This should be worth your time.
Guy – http://crochat.net