How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset.
They drive traffic from many sources including owned and operated sites. These include Freeze.com, Screensaver.com, Wallpapers.com, and Profile-Pimp.net and have distributed over 300 million applications since inception, currently averaging over 9 million application installs per month!
Yes, “totally awesome” all right!
Plus, and this was “music to our ears” when we met them, they are very committed to a conversion optimization strategy.
So when they identified the need to increase the conversion rate on Profile-Pimp.net, the site which features their free desktop application for customizing MySpace profiles, they embraced in-house testing to improve conversions, achieving success.
However, like many organizations that do their own testing in-house, W3i eventually hit a “conversion rate plateau” and the web marketing team at W3i saw subsequent rounds of testing result in the conversion rate levelling out.
It was then that W3i engaged us to work closely with their internal teams (apparently, they liked the fact that we don’t just “consult” but provide all the services required to design and execute a conversion rate optimization strategy.)
The results were stellar: the first MVT test lifted conversion by 162% You can read the case study here.
In the words of Lisa Nistler, Sr. Director of Marketing at W3i: “Both our teams worked closely over several weeks and the results of our combined efforts are truly amazing. We are incredibly excited to be able to offer our partners stellar conversion rate improvements in these challenging economic times.”
Yes, “music to our ears” all right!
September 11th, 2009 at 3:08 pm
There’s a great blog post now on the W3i blog on how the project and results happened: http://blog.w3i.com/2009/08/18/increase-landing-page-performance-by-162-using-google-website-optimizer-a-w3i-marketing-case-study/
October 5th, 2009 at 4:36 am
Really great info indeed. Thanks for sharig