Comments on: How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50% http://www.widerfunnel.com/case-study/how-conversion-optimization-addresses-the-challenge-of-a-single-product-ecommerce-site-and-lifts-conversions-by-50 Turning More Visitors Into Customers Wed, 08 Feb 2012 07:02:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Oli Gardner http://www.widerfunnel.com/case-study/how-conversion-optimization-addresses-the-challenge-of-a-single-product-ecommerce-site-and-lifts-conversions-by-50/comment-page-1#comment-4094 Oli Gardner Mon, 26 Oct 2009 17:07:09 +0000 http://www.widerfunnel.com/?p=1545#comment-4094 Very impressive results Raquel. It's not exactly the same as a single retail product, but it's good for thought for a single SaaS product too. On the subject of plateau's - do you find there is a definable timeline where even an optimized AdWords campaign will start to plateau due to message saturation? If so, would you shift to a new campaign message or aim to find a new geographic market? Very impressive results Raquel.

It’s not exactly the same as a single retail product, but it’s good for thought for a single SaaS product too.

On the subject of plateau’s – do you find there is a definable timeline where even an optimized AdWords campaign will start to plateau due to message saturation?

If so, would you shift to a new campaign message or aim to find a new geographic market?

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