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Client Conversion Rate Optimization Case Study Published on MarketingSherpa

By: Raquel Hirsch
Date: January 27th, 2009

Rudder is a Web 2.0 service that reduces the effort required to manage personal finances. This free online system simplifies complex financial information and delivers emailed account snapshots and graphs to help users make better financial decisions.

Rudder management worked with us because the conversion rate on their website was below their expectations and, in order to meet business objectives, they needed to quickly improve the conversion rate of the sales funnel.

So, rather than tweak the website and make “opinion-based” changes, management chose to make data-driven decisions by running statistically valid experiments (smart!).

MarketingSherpa (my favourite online publication, hands down!) published an excellent write up of the Rudder case study here. Rudder’s is the fourth WiderFunnel case study they selected to publish (others include Tourism BC; SAP BusinessObjects; and Safe Software).

(In case you don’t know, MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing – and what does not. They have hundreds of thousands of subscribers… I have been reading their publications for about 10 years… so I am pretty sure I must be “subscriber number 3”)

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Posted in: Case Study | conversion rate optimization | public relations | website optimization

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3 Responses to “Client Conversion Rate Optimization Case Study Published on MarketingSherpa”

  1. uniquelasvegastravel Says:
    February 28th, 2009 at 4:41 pm

    Normally I don’t leave a comment but your post was excellent.

  2. Marketing Forums Says:
    April 15th, 2009 at 10:30 am

    Finally someone who can write a good blog ! I loved your post and will be telling others about it. Subscribing to your RSS feed now. Thanks

  3. Landing Page Optimization – Sell more by spending less « Toddle Stuff – Beautifully Simple Email Marketing Says:
    May 18th, 2010 at 12:58 pm

    [...] Here is an example of a landing page for the site Rudder.com. It comes from a case study by WiderFunnel. [...]


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