The Marketing Optimization Blog
Turning More Visitors Into Customers
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The 80/20 Rule of Online Shopping Carts
The Pareto Principle, also known as the 80/20 rule, has lots of applications in the online marketing world, like here and here. I even wrote about it here in a past life.
Another instance of the magical 80/20 ratio in Marketing occurred to me the other day as we were analyzing a client’s online checkout experience to prepare for rounds of testing. The checkout experience was wholly dry, transactional, and cold. After spending time in this particular checkout (which was NOT unique), I realized that the proportion of prospects who are “un-sold” when they encounter your shopping cart is likely 80%, while the audience segment that is truly “sold” is probably around 20%. Continue Reading
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Calling all Businesses! Citrix® GoToWebinar® Provides Businesses with the Conversion Optimization Testing Skills They Need
I bet most of you reading this post are very familiar with Citrix® GoToWebinar®. We are WiderFunnel love it: it allows us to easily and cost-effectively reach out to prospective clients around the world and then seamlessly deliver Conversion Optimization testing and web analytics services to them (we have clients in 4 continents now so using the tool is serious business for us).
If you have attended any of our monthly webinars, Continue Reading
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30 Reasons to Use AB Split Testing for Conversion Optimization
Last week, I posted Pros & Cons of A/B Split Testing vs. Multivariate Testing.
In case you need some more reasons to get started right now, here are 30 reasons you should start using A/B Testing for Conversion Optimization:
- Conversion Rate Optimization does not exist without controlled, statistically valid testing
- A/B testing finds out how people actually act rather than just the way they think they will, which is all you get from focus groups, user testing and usability testing
- A/B testing confirms or disproves the hypotheses gathered from eyetracking, click heatmaps, surveys and all other qualitative data gathering
- A/B testing is quantitative and the probability of error is known (and when was the last time your other marketing tactics told you that?!)
- A/B testing allows for testing Radical Redesign variations, which can be a great starting-point for most landing pages and site templates
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A/B Split Testing vs. Multivariate: Pros & Cons
“For Conversion Optimization, should I run an A/B Test or a Multivariate Test?”
The short answer is: “Yes”!
But, the question for today is: Which of the two primary testing methods should you employ?
(By the way, some are of the opinion that Conversion Optimization can be done without Controlled testing. That’s misguided, but a topic for another post.)
If you’ve been following Conversion Optimization for any length of time, you may be wondering how A/B Testing and Multivariate Testing work together.
There is an ongoing debate between proponents of Multivariate (MVT) testing and A/B Testing (aka, Split Testing or A/B/n Testing, where the “n” stands for any number of variations in a test) over which method gets better results. Continue Reading
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Brendan Regan, Seasoned Conversion Analyst, Joins WiderFunnel
Demand for end-to-end Conversion Optimization services is growing fast, and WiderFunnel is too!
We are delighted to announce that Brendan Regan, former Senior Persuasion Analyst at FutureNow has joined WiderFunnel’s Conversion Optimization team as a Senior Conversion Strategist.
Brendan began his career in copywriting for TV and Web, where he realized his innate storytelling ability. He excelled during the “dot boom” business climate with user-centered design projects for several start-ups and eventually matured his marketing and web design skills in roles at CheapTickets.com and Quark.com. Continue Reading -
Conversion Optimization Testing of PCTAs Drives a 106% Increase in Bookings for this RV Rental Company
We just posted a new Conversion Optimization case study on our site that is remarkable, for several reasons: Our client CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings and they did so by optimizing their site-wide PCTA. Continue Reading
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Conversion Optimization Agency Evaluation – Your 10-Point Checklist
Having just returned from Conversion Conference in San Francisco last week, where both Chris Goward and I had a chance to present to a full house, I was struck by the amazing diversity of technologies as well as conversion optimization services options available to clients considering embarking on a conversion optimization strategy.
This diversity is, of course, both good and bad depending on what your needs are and where your company is at in its online marketing lifecycle. Continue Reading
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Google Selects WiderFunnel to Join Nonprofits Initiative
Google today announced that WiderFunnel Marketing Optimization has been selected to be an inaugural partner in the new Google for Nonprofits initiative. We are thrilled!
The Google for Nonprofits initiative makes Google products more affordable to nonprofits and NGOs. Benefits include free Google AdWords advertising, free or discounted Google Apps and special features in YouTube and Google Earth to help raise awareness for their causes. Continue Reading
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Who Needs an AdWords Audit? (Probably everyone spending money on AdWords, that’s who)
Most companies with an online presence (and most companies today that consider themselves a viable enterprise do have an online presence) know they cannot get by without spending at least a portion of their marketing budget on Google. While alternatives are emerging, Google AdWords remains a solid and safe bet that the company will be able to drive traffic to its website. For companies experiencing success with AdWords, it becomes a “drug” they are addicted to and cannot do without. Continue Reading
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Get a Full Conversion Conference Pass with Deep Discount Coupon Code
Still haven’t purchased your ticket for Conversion Conference?
We have arranged for special pricing for Conversion Conference passes for you. Continue Reading
