How do you create segmentation hypotheses? Chris Goward describes a 3-tiered framework you can use to guide your segmentation and personalization efforts. Read blog post about:'How to succeed at segmentation and personalization'
Are you pushing visitors to click too soon? Read about the dangers of converting an uneducated visitor and how to find the education-conversion balance. Read blog post about:'The high cost of conversion-before-education thinking'
Many companies are optimizing for the conversion rather than for their bottom-line. But this ‘click-first focus’ can negatively impact your business. Read blog post about:'The problem with your high conversion rate'
We're getting advanced with marketing hypotheses, showing you how to write and structure 'em to gain both business results and marketing insights! Read blog post about:'How to write a hypothesis'
There's an oft-ignored aspect to conversion optimization that can cut your testing velocity in half...or worse. Don't fall prey to these technical mistakes! Read blog post about:'Is your biggest A/B testing barrier a technical one?'
Optimization "is a beast." If you jump into CRO before you're ready, you risk wasting time, resources and money. This post'll help you avoid just that. Read blog post about:'5 business must-haves for successful conversion rate optimization'
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CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
What should marketers be on top of this year? From the fate of content marketing to omnichannel optimization, these are our top 8 marketing trends for 2016. Read blog post about:'The top 8 marketing trends for 2016'