The Marketing Optimization Blog

Turning More Visitors Into Customers

• Free Bryan Eisenberg Conversion Optimization Webinars Sponsored by WiderFunnel (you can register now)

  By: Raquel Hirsch
  Date: January 14th, 2010
  
  Bryan Eisenberg

  I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.

  Here are the details:

  • April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI” Continue Reading

  Posted in: Conversion Optimization Webinar | Marketing metrics | conversion rate optimization

• Google’s New Click-to-Call for Mobile Ads – Implications for Your Conversion Rate

  By: Chris Goward
  Date: January 6th, 2010

  
  Google will soon launch a new AdWords feature available only on smartphones that will add a phone number to advertisers’ ads and allow searchers to call directly from the Google SERP. Here’s the announcement email I received from Google. Continue Reading

  Posted in: Phone Call Conversion Optimization | conversion rate optimization

• Boosting Your AdWords Landing Page Phone Call Conversions by 42% is an “Excellent Way” to Start the Year Right

  By: Raquel Hirsch
  Date: January 3rd, 2010

  “Out with the old and in with the new”? Not quite, when it comes to what marketers are doing to improve the online conversion rate. More like “Keep up with the old and ADD the new.”

  And “the new” is Landing Page Optimization for more PHONE CALL conversions. Continue Reading

  Posted in: Conversion Optimization Webinar | Phone Call Conversion Optimization

• Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”

  By: Raquel Hirsch
  Date: December 20th, 2009

  I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.

  So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading

  Posted in: Marketing Management | State of the Market | conversion rate optimization | landing page optimization

• WiderFunnel Wins Big in Anne Holland’s WhichTestWon 2009 Testing Awards

  By: Raquel Hirsch
  Date: December 10th, 2009
  

  Yesterday, Anne Holland announced the winners of the 2009 Testing Awards and we are delighted to report that WiderFunnel won on three separate categories:

  • Best PPC Landing Page Tests Gold Ribbon for our work with Rudder’s Free Registration Conversion Campaign

  • Best Homepage Tests Silver Ribbon (B2B) for our work with Safe Software’s Homepage-to-Downloads-Page Test

  • Best Big Giant Button Test Gold Ribbon for our work with W3i, LLC “Profile Pimp” PPC Landing Page Campaign Continue Reading

  Posted in: Anne Holland | Awards | conversion rate optimization

• How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters to you today

  By: Raquel Hirsch
  Date: December 6th, 2009

  Both business-to-consumer (BtoC) and business-to-business (BtoB) companies are rapidly adopting social media, according to eMarketer, “unable to ignore a major destination of Internet users” (and if you are reading this, you knew that already)

  Social media, as we know it today, is only a few years old – at best Continue Reading

  Posted in: Marketing metrics | Social Media | best practices

• 31 Conversion Optimization Tips – and Counting

  By: Chris Goward
  Date: November 30th, 2009

  You may have noticed that I haven’t written a solid blog post in an abysmally long time. It’s not due to a lack of thinking and learning about Conversion Optimization on my part.

  In fact, I’ve had so many outlets lately that the thought stream has simply been divided into more rivulets. I’ve been hosting webinars, speaking at events like IMC and PubCon, and doing a lot of Twitter tweeting.

  My daily Conversion Optimization tip has been popular and has allowed me to share ideas quickly. I plan to flesh some of these out into blog posts and, in the mean time, here are 31 of the recent Conversion Optimization tips in under 140 characters each. Continue Reading

  Posted in: conversion rate optimization

• Improving the retail lead-generation conversion rate: the Hair Club experience

  By: Raquel Hirsch
  Date: November 22nd, 2009

  Hair Club is the world leader in personalized hair loss solutions. The job of the site is to drive traffic to more than 95 Hair Club Treatment Centers across North America.

  Hair Club engaged us to plan, develop and execute a landing page optimization strategy to lift their form-fill conversions on their paid search landing page.

  If you would like to find out how Hair Club increased Continue Reading

  Posted in: Case Study

• The right question: Is the client ready to optimize?

  By: Raquel Hirsch
  Date: November 15th, 2009

  “Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point? Continue Reading

  Posted in: Marketing Management | Marketing planning | Online Advertising

• How does a 50% eCommerce sales conversions lift sound to you?

  By: Raquel Hirsch
  Date: November 3rd, 2009

  If you are responsible for eCommerce Sales, then you cannot miss this webinar. In it, we will take on a tour of how this test for Sytropin was constructed and show you the intricacies of developing a successful conversion optimization test. Continue Reading

  Posted in: Case Study | Conversion Optimization Webinar | Ecommerce

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