Blog

Design your A/B Tests to get consistently better results

WF_DOE_illustration_v2_web

If your A/B testing results are disappointing, it may not only be what you are testing – it is definitely how you are testing. Learn how to structure your tests the right way.

Read more »

Recent Articles

Checkout Funnel: Is the Shortest Path Always Best?

WF_checkout_illustration_web copy

Not optimizing your checkout funnel could be costing you millions. I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like: How many pages, steps, or even minutes, does a user take to get from decision to purchase? What are best practices to increase conversions [...]

Read more »

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

WF_anxiety_illustration_web

Trust is everything in a relationship. That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction [...]

Read more »

The Top 7 Conversion Optimization Trends for 2015

2015 530

What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next [...]

Read more »
Loading...