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Heatmaps Role in Conversion Optimization Q&A

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Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded).  The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period.  We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]

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Mobile Marketing Optimization Q&A

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Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

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The Most Effective Website Redesign Strategy

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I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]

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Website Redesign Horror Stories Revisited

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Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish! The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them. It was one of the most popular pieces of content we produced in the last 12 [...]

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