Your prospects’ brains have limited processing power. As brilliant as we all believe ourselves to be, when confronted with overwhelming graphics, complex verbiage and disjointed eyeflow, we quickly become overwhelmed. It’s not that your prospects can’t understand what we’re seeing. It’s more that they’ve only devoted a small portion of their brains to their search [...]
In a previous blog post, I talked about the dangers of over-segmentation. Although I said segmentation is helpful, I didn’t elaborate on how segmentation should be done. Some readers even thought I was disparaging segmentation, which wasn’t my intent. My previous post was aimed at helping marketers who have become over-enamoured with the promise of [...]
Most websites are based on copying what doesn’t even work for competitors. Today, we’re starting a new series of posts to highlight short quotes that aim to say a lot. To kick this off, we start with an observation about how so many website so-called “best practices” evolve. Many of the most common UX, design and marketing approaches emerged by copying others without testing them for effectiveness.
Remember how important “hits” seemed in the 90′s? Bounce rate is today’s Hits. I’ll show you how to set the right goals to optimize for your website.