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How Culture Produces Great Work and Attracts A-Players

WiderFunnel Vegas

Why does my 2-year-old iPhone battery die in 3 hours? Why are household appliances built with such poor quality these days? Remember your parents’ washing machine? It lasted for decades. Today, they barely last 5 years. And don’t even think about repairing them. It’s cheaper to replace the whole thing. In some industries, quality seems [...]

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Recent Articles

What is the purpose of branding?

logo-branding-tattoo

Marketers are a confused bunch. In what other industry do professionals disagree so vehemently about the basic goal of their work? Do engineers debate whether their buildings should stand up or fall down? Do accountants wring their hands over whether their beans should add up? Do teachers wonder whether it’s important for their students to [...]

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Seven Answers Conversion Optimizers Want to Know

Chris Goward speaking in Bucharest

Have you been to Bucharest? I hadn’t until last week, and I have to say, I loved it! The GPeC eCommerce Summit organizers invited me to keynote at their 500+ attendee conference and, due to popular demand, I also did a workshop the following day with 200+ registrants. I wasn’t sure what to expect, but [...]

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The Surprising Power of Testing your Gut Instinct for Business

Mona-Lisa

You can’t analyze how a great painting makes you feel. You can’t compute the beauty of a sunset. There’s no algorithm for the ocean’s majesty. Similarly, some of the best ideas in business come in a wonderful, inexplicable flashes of insight. I was in New York for a couple days this week and then in [...]

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