The Marketing Optimization Blog

Turning More Visitors Into Customers

• Marketing Conference Meetups in Stockholm Toronto Dallas San Jose

  By: Chris Goward
  Date: March 18th, 2010

  The upcoming months will be busier than normal for me with speaking engagements and I’d like to connect with as many smart internet marketers as possible.
  Continue Reading

  Posted in: Internet Marketing

• By how much can my conversion rate improve with Conversion Optimization?

  By: Chris Goward
  Date: March 14th, 2010

  Every website’s conversion rate can be improved. We’ve never seen one that isn’t failing in at least one of the Six Factors for Improving Website Conversion Rate.

  To calculate your potential ROI on a Conversion Optimization or Landing Page Optimization project, you need to estimate how much conversion rate improvement you can hope to achieve.

  How do you estimate your potential conversion rate improvement?

  Your potential conversion rate improvement from Conversion Optimization testing depends on a factor that I call your ‘Conversion Rate Elasticity’ (or CRE). Continue Reading

  Posted in: conversion rate optimization

• Free Bryan Eisenberg Webinar April 1st: “Don’t Be April’s Fool: Proven Techniques to Maximize Your Advertising ROI”

  By: Raquel Hirsch
  Date: March 8th, 2010

  On April 1st, you can spend 50 minutes with Bryan Eisenberg, the Conversion Optimization guru and New York Times bestselling author, and learn how to develop the corporate metabolism to test improvements, change what matters, and execute rapidly.

  (If you are in a rush, here is the registration link – otherwise, read on.) Continue Reading

  Posted in: Conversion Optimization Webinar | best practices | conversion rate optimization

• Don’t try to lower your bounce rate

  By: Chris Goward
  Date: March 7th, 2010
  
  Bounce Rate Optimization

  When developing a conversion optimization strategy for new clients, determining website goals is obviously important. The Conversion Optimization goal should be selected based on how well it supports the website goals. This is often an area where there’s confusion about what are the priority metrics to improve. Continue Reading

  Posted in: Strategy | conversion rate optimization

• The Official Website of the 2010 Olympics Store – the inside scoop

  By: Chris Goward
  Date: March 3rd, 2010

  This post, by Jānis Lanka, is first in a series called “The View from the Conversion Trenches” where elite marketers share their perspectives on Conversion Optimization and the resulting organizational impacts.

  
  Vancouver Olympics Store
  A/B Split Testing

  With the closing of the Vancouver 2010 Winter Olympics, all the medals have been handed out, and all the tourists have fled the city. I was fortunate to have been a part of the Elastic Path Software Team that managed the Official Vancouver 2010 Olympic Store since the store launched in December 2007. So, in the spirit of the Games, I will share a little retrospective on my experiences!

  During early days of the online store operations, it had a very limited product assortment. Each week as we got closer to the Games, more and more products got shelved in our warehouse. Eventually, the warehouse grew to almost up to 5,000 SKUs. Continue Reading

  Posted in: Ecommerce

• The View from the Conversion Trenches Series

  By: Chris Goward
  Date: March 3rd, 2010
  

  We at WiderFunnel understand that client-side issues are critical to implementing a successful Conversion Optimization strategy and that implementing the strategy itself impacts corporate culture.

  To share these insights for discussion, we are starting a series called “The View from the Conversion Trenches”. Elite marketers will share their perspectives on Conversion Optimization and the resulting organizational realities, priorities and culture changes. Continue Reading

  Posted in: conversion rate optimization

• Post-Olympic Depression Syndrome May Be Similar to Successful Conversion Optimization Testing Breakthroughs

  By: Raquel Hirsch
  Date: February 28th, 2010

  As I write this, the Vancouver 2010 Games are wrapping up. By the time I complete writing this blog post, right here in Vancouver, we will know whether Canada or the USA holds Olympic gold. Unable not to multitask, watching the game has me thinking about what happens next…

  What happens after an athlete works so hard; is so focused; devotes his or her entire life and being to the one moment when they win Olympic gold… Then what? Continue Reading

  Posted in: Marketing planning | Strategy | conversion rate optimization

• Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar

  By: Raquel Hirsch
  Date: February 7th, 2010

  A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.

  So, building on that new wave of interest, I am pleased to tell you that Continue Reading

  Posted in: Case Study | Conversion Optimization Webinar | conversion rate optimization

• Lessons from Disneyland on Experience Optimization

  By: Chris Goward
  Date: February 7th, 2010
  
  Chris in Disneyland

  How does an organization like Disney create such a remarkable reputation? What can we learn from it?

  On a recent family visit to Disneyland, I aimed to gather clues to their success. As with each visit (this being the fourth in as many years) I was again impressed by the organization’s quality of execution.

  What can Disneyland teach us about experience optimization? Continue Reading

  Posted in: Marketing planning | website optimization

• What you should expect from a Conversion Optimization services provider.

  By: Raquel Hirsch
  Date: January 31st, 2010

  One of the questions we get asked very often by prospective clients relates to what types of services they can expect from us when it comes to testing. While my standard answer is “we do the work; you get the glory,” it probably doesn’t really explain much – especially when these prospective clients are shopping for a testing services vendor.

  Being very clear in understanding the services you will get from a conversion optimization services provider is crucial because, if you don’t have this absolutely clear, you may be in for a nasty surprise Continue Reading

  Posted in: best practices | conversion rate optimization | how to

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