Blog

Why Retailers Should Stop Copying Amazon.com

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I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!

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Recent Articles

Introducing our New Blog Contributors

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Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]

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Using Heatmaps for Conversion Optimization Q&A

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Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded).  The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period.  We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]

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Mobile Marketing Optimization Q&A

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Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

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