The psychological persuasiveness of Aylan Kurdi’s tragic story

Aylan Kurdi

Why has Aylan Kurdi’s story had such an outsized motivational effect on the world? Why didn’t the world act with such vigour before it was published? Here are the psychological secrets.

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Recent Articles

Ask your questions here for the optimization Ask Me Anything

WiderFunnel team photo

This week, for the first time ever, WiderFunnel’s entire optimization team will answer your questions on this ‘Ask Me Anything’ (AMA) thread. Add your questions here!

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Design your A/B Tests to get consistently better results


If your A/B testing results are disappointing, it may not only be what you are testing – it is definitely how you are testing. Learn how to structure your tests the right way.

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Checkout Funnel: Is the Shortest Path Always Best?

WF_checkout_illustration_web copy

Not optimizing your checkout funnel could be costing you millions. I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like: How many pages, steps, or even minutes, does a user take to get from decision to purchase? What are best practices to increase conversions [...]

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