The Marketing Optimization Blog

Turning More Visitors Into Customers

• How to Increase Email Address Captures on Landing Page Forms

  By: Raquel Hirsch
  Date: August 10th, 2010

  Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.

  But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have Continue Reading

  Posted in: Case Study | Regsitration Forms optimization | landing page optimization

• New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%

  By: Raquel Hirsch
  Date: July 28th, 2010

  If your business depends on capturing email addresses, you must read this just-posted case study.

  FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.

  Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!

  Click here to read the FaveCraft case study.

  Interested in more case studies on capturing email addresses?

  Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.

  Posted in: Case Study | conversion rate optimization | website optimization

• The Old Spice Guy Has a Dirty Secret: Sales Are Down

  By: Raquel Hirsch
  Date: July 25th, 2010

  BNet reports that Procter & Gamble (PG) “faces an unpleasant dilemma on its Old Spice brand”: the campaign featuring “an impossibly handsome man in a towel” is hugely popular but sales of the product are going down.

  So the question remains: is advertising an art form meant to entertain the masses? Or is it meant to sell soap (or deodorant, as the case may be)?

  In this troubled economic times, I vote for sales.

  You?

  Posted in: Branding | Online Advertising

• See Chris Goward at Connected Marketing Week San Francisco

  By: Chris Goward
  Date: July 20th, 2010
  
  Chris Goward

  If you are anywhere near San Francisco on Aug 19, 2010, you should not miss the one-day Conversion Conference event, part of SES and Connected Marketing Week by Clickz.

  In my session, titled eCommerce Optimization, you will see case study examples of eCommerce landing pages and catalog sites that have had huge lift in sales through Conversion Optimization testing.

  Can’t wait until then?
  You should check out some of our latest Conversion Optimization case studies now.

  Posted in: conversion rate optimization | events

• My agency told me a Flash Home Page was a good idea

  By: Chris Goward
  Date: July 7th, 2010

  Normally, I don’t recommend paying attention to Conversion Optimization tips.

  Tips and recommendations that you may find from most consultants are often based on very little data and any actual test data is only applicable to the specific test situation. It’s always better to test the opinions of experts (better yet, to have a strategy for creating an endless fountain of Conversion Optimization hypotheses).

  However, there is one common practice in home page design that is so egregious that I would consider it’s abandonment to be nearly a rule of Conversion Optimization. Continue Reading

  Posted in: conversion rate optimization

• Conversion Optimization: Three Years Into It and Loving It!

  By: Raquel Hirsch
  Date: June 27th, 2010

  This week we at WiderFunnel celebrated our third anniversary – and what an adventure this is turning out to be!

  Personally, I have never been happier nor felt more invigorated by the absolute honesty of what we do, that is, by delivering measurable and objective business results to our clients, where opinions and guesswork have been taken out of the equation. Continue Reading

  Posted in: conversion rate optimization

• Attend the First-Ever Conversion Optimization Conference in Europe this September

  By: Raquel Hirsch
  Date: June 7th, 2010

  As a reader of this blog, you and I already know Conversion Optimization is exploding. However (and with apologies to readers outside the USA and Canada), living in North America I sometimes miss just *how fast* it is growing not just here but everywhere.

  That is why I was absolutely delighted when Andre Morys, the president of Web-Arts in Germany, invited WiderFunnel to play a key role in Conversion Camp, Europe’s first-ever Conversion Optimization Conference to take place in Frankfurt this September. Continue Reading

  Posted in: conversion rate optimization

• Video Interview of Chris Goward at PubCon

  By: Chris Goward
  Date: May 6th, 2010

  Check out the new video interview published today. Vanessa Zamora of PubCon interviewed Chris Goward between sessions and covered some of the current topics in Conversion Optimization.

  Topics include:
  - What is the LIFT Model and Kaizen Method?
  - What are the most surprising test results we see
  - What software should you use for conversion testing?
  - Why SEO and CRO aren’t maximizing their potential to work together

  

  Posted in: conversion rate optimization | interview

• On June 2, You Can Ask Bryan Eisenberg a Tough Question (or two)

  By: Raquel Hirsch
  Date: April 27th, 2010

  I am delighted to share with you that, on June 2, well-known author and speaker Bryan Eisenberg will be delivering for us his second webinar in our free Master Webinar Series.

  The June 2 webinar is entitled “Activate the Ten Steps to a Higher Conversion Rate”

  WHEN: Wednesday, June 2, 2010 at 2:00 pm EST/ 11 am PST
  LENGTH: 50 minutes Continue Reading

  Posted in: Conversion Optimization Webinar | conversion rate optimization

• Read this: Conversion Optimization is Completely ‘Predictably Irrational’ (but Your Improved Profitability Isn’t)

  By: Raquel Hirsch
  Date: April 25th, 2010

  Whatever book you are reading right now, if it isn’t Dan Ariely’s Predictably Irrational, stop and switch. As a marketer interested in improving your online conversion rate you will be very glad you did. Continue Reading

  Posted in: Dan Ariely | behavioral economics | conversion rate optimization

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