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Mobile Marketing Optimization Q&A

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Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

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Recent Articles

The Most Effective Website Redesign Strategy

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I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]

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Website Redesign Horror Stories Revisited

Website redesign nightmare horror Infographic

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish! The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them. It was one of the most popular pieces of content we produced in the last 12 [...]

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Coming to a Conference Near You

Chris Goward at Unbounce CTA Conference

What are the best conferences you’ve attended? We’re asked to speak at dozens of conferences each year and it’s gotten to the point that we have to be selective. So, we’re looking for input from you: which do you believe are the must-attend events? Which ones give the best content? Which attract the most interesting [...]

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