What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next [...]
I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!
Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]
Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]