The Marketing Optimization Blog
Turning More Visitors Into Customers
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Everything Counts Toward Your Value Proposition
It’s been said that the medium is the message.Just as your choice of advertising medium can communicate and reinforce your advertising message, so do the choices in your communication design and content give cues to your Value Proposition.
Your Value Proposition is the full set of perceived costs and benefits of your products, services and calls-to-action. There’s a reason it is the central component of our conversion optimization framework, the LIFT Model.
Ralph Waldo Emerson said, “Who you are speaks so loudly, I can’t hear what you’re saying.” Continue Reading
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Does Conversion Optimization Look Too Easy?
Nike has a line of shirts & gear featuring the words:
…and their highest performing athletes, like Earvin ‘Magic’ Johnson, Kobe Bryant, Roger Federer and Usain Bolt do just that. The pros at the top of their game always make their work look effortless.It looks easy, but could you do just as well on the court or the track? Is it really that simple? Continue Reading
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7 Critical Steps To A Winning Conversion Optimization Test: New Webinar Details How to Get a 60% Lift
Or How WiderFunnel’s Kaizen Method of Conversion Testing gets winning results from any experiment
Webinar Recording Available now – Free
Watch: 7 Critical Steps to Winning Conversion Optimization Tests
Followers of WiderFunnel already know about our Kaizen Method™ for continuous website improvement. This month we’re hosting a webinar where we’ll reveal its greatest strengths.
In our example case study we’ll look at how we successfully applied the step-by-step testing process to Outrigger Hotels & Resorts’ landing page and achieved a 60% lift in online travel bookings! Continue Reading
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Facebook Timeline is here. Download a Free Cover Image Template
Facebook has always kept close control of the look of our pages, whether personal or business. This is a big reason Facebook won the popularity war with MySpace. Facebook saved the world from our collective lack of design sense!But now we’ve been given a little messaging control with the Timeline layout released a few days ago.
The new layout has gotten mixed reviews, but so does every Facebook redesign. Some people don’t like change and the veracity of the protest only underscores how important Facebook has become in their lives.
I think the timeline layout is genius. I also think it was
stolencopied! Continue Reading -
The Strategic Marketing Optimization Manifesto
Conversion Optimization has been undersold.
We have the ability to use conversion optimization to gain marketing insights with scientific certainty, yet many in the industry still use landing page optimization like it is only good for eking out marginal conversion rate improvements.
This is tragic.
Those of us who test most understand the power of all the beautiful traffic you have arriving on your website daily. Not only are these prospective customers looking for an opportunity to buy from you; they’re also willing to (unknowingly) tell you which messages and experiences are most effective for them.
Think about the far-reaching effect of testing your value proposition messaging
By running an ongoing series of controlled tests of messaging approaches, you can gain statistically significant learning about what moves your customers to action.
That learning can lead to dramatic lifts in leads, sales and revenue. But, far beyond that, the insights can lead to even greater changes in the marketing and business strategy.
The Conversion Optimization industry is evolving. We are no longer just tweaking and tuning button design and headline colors.
Will you join us in our quest for continuous improvement by becoming a Strategic Marketing Optimization professional? Will you be an advocate for data-driven organizational improvement?
Here’s what we believe:
Feel free to embed this, using this code:
Or download the printable pdf version of the marketing optimization manifesto.
Here’s the text:
The Strategic Marketing Optimization Manifesto
We listen to our gut, then test what it says.
We gather marketing research, then test it.
We create best practices, then test them.
We listen to opinions, then test them.
We hear the advice of experts, then test it.We believe in art and science.
We believe in creativity and discipline.
We believe in intuition and evidence.
We believe in continuous improvement.We aim for marketing insights.
We aim to improve business results.
We test because it works.Scientific testing is our crucible for decision-making.
Come with me as we push the boundaries of conversion optimization toward strategic marketing optimization.
Are you with us? Add a comment below!
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What are landing page elements that contribute to increased conversions?
Recently I participated in an engaging roundtable discussion where the topic was “Improving Landing Page Conversion Rates”. The questions submitted in advance by attendees produced a highly interactive session and I’d like to share some of it here.During the discussion, which was organized by Paul Mosenson of Focus.com, the audience was encouraged to give real-time feedback to the panelists, letting us know whether they thought we were being interesting or not. It certainly added to the excitement and stress, but definitely kept us on the task of delivering value!
But the point of this post isn’t the interesting discussion format.
The experience reminded me that you probably have similar questions about conversion optimization. So, I’d like to answer some of the most interesting questions raised. Continue Reading
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Webinar: How to Get an 18% Lift in Sales in Competitive E-commerce Industries
N3V Games recently went on a mission to optimize their latest product landing page. Facing rising paid search costs in a highly competitive industry, they needed to get more sales without spending more on advertising.They knew conversion rate optimization was the way to do it. Continue Reading
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What are Your Biggest Conversion Optimization Challenges?
The Conversion Rate Optimization industry continues to evolve and the challenges organizations face are different now than they were 5 years ago when we began WiderFunnelWe’re curious to hear about the conversion optimization challenges you face in your organization today.
Would you take 30-seconds to answer this one-question survey? You’ll be able to compare your results with your colleagues immediately.
What are your biggest Conversion Optimization Challenges?
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Play the Landing Page Optimization Case Study Game
Learning doesn’t have to be boring. WiderFunnel has just launched a new (free!) online game for marketers to allow you and your colleagues to test your conversion optimization skills. You by guessing on the results of real landing page experiments. Continue Reading
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Last Day to Register for OMS Conference – and book a 1:1 lab
Do you wait until the last minute to plan your travel details? You’ve been hoping to go to Online Marketing Summit in San Diego next week, but just haven’t had the time to get your tickets.
Or maybe you’re one of the smart ones who realize that ticket prices can only go down as the event approaches.
Well, wait no more. Here’s your code to save 30% on your OMS pass: SPEAKER30 Continue Reading
