The Marketing Optimization Blog
Turning More Visitors Into Customers
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How Important *Is* Marketing to the Corporation, After All?
Sorry folks, but it looks like the answer is “Not Very” – at least according to a study conducted by Ernst & Young and presented as part of a panel with chief financial officers at the ANA Marketing Accountability and Effectiveness Conference.
Consider this:
Being listed in public financial filings means Continue Reading
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Free Webinar ‘Top 4 Surprising A/B Testing Case Studies’ Featuring WhichTestWon.com Anne Holland -but capacity is limited to 100
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And Twitter Continues to Capture Our Minds and Imagination (but does anyone track Conversions and Results?)
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MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors - a Great Day for Conversion Optimization Fans!
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What is the Marketing C-Suite Measuring These Days? Conversions!
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Consumer Sat in E-Commerce Slips – and What a Great Opportunity this Represents for Conversion-oriented Marketers!
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Crowdsourcing a tagline
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Why the “Bad” News About Twitterers Quitting Twitter is Actually “Great” News for Conversion Marketers
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Struggling to Improve Conversions from your Web Analytics data? Three Recommendations.
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New WiderFunnel.com Site Design
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