Blog

Checkout Funnel: Is the Shortest Path Always Best?

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Not optimizing your checkout funnel could be costing you millions. I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like: How many pages, steps, or even minutes, does a user take to get from decision to purchase? What are best practices to increase conversions [...]

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Recent Articles

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

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Trust is everything in a relationship. That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction [...]

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The Top 7 Conversion Optimization Trends for 2015

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What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next [...]

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Why Retailers Should Stop Copying Amazon.com

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I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!

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