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Coming to a Conference Near You

Chris Goward at Unbounce CTA Conference

What are the best conferences you’ve attended? We’re asked to speak at dozens of conferences each year and it’s gotten to the point that we have to be selective. So, we’re looking for input from you: which do you believe are the must-attend events? Which ones give the best content? Which attract the most interesting [...]

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Recent Articles

How Culture Produces Great Work and Attracts A-Players

WiderFunnel Vegas

Why does my 2-year-old iPhone battery die in 3 hours? Why are household appliances built with such poor quality these days? Remember your parents’ washing machine? It lasted for decades. Today, they barely last 5 years. And don’t even think about repairing them. It’s cheaper to replace the whole thing. In some industries, quality seems [...]

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What is the purpose of branding?

logo-branding-tattoo

Marketers are a confused bunch. In what other industry do professionals disagree so vehemently about the basic goal of their work? Do engineers debate whether their buildings should stand up or fall down? Do accountants wring their hands over whether their beans should add up? Do teachers wonder whether it’s important for their students to [...]

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Seven Answers Conversion Optimizers Want to Know

Chris Goward speaking in Bucharest

Have you been to Bucharest? I hadn’t until last week, and I have to say, I loved it! The GPeC eCommerce Summit organizers invited me to keynote at their 500+ attendee conference and, due to popular demand, I also did a workshop the following day with 200+ registrants. I wasn’t sure what to expect, but [...]

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