A common conversion optimization question, How do I know where to test first? Here are the three criteria to prioritize your tests: Potential, Importance and Ease. Let’s look at how to use them.
Content is important for getting people to your site, from search algorithms to social share to links to your site, but content alone doesn’t make you revenue. Content without conversions is just free publishing.
Testing is not just what we do for clients. We live this ethos because we believe in continuous improvement. We will never sit still.
I hope you won’t either.
We often test innovative experiences that push the boundaries of what’s expected. Many times, we discover new tactics that work so well that we keep them locked tightly in our conversion knowledgebase.
Today, I’ve decided to share the top 5 winning A/B test tips. You should try these on your website immediately.
The LIFT Model: Use These Six Factors to Increase Your Conversion Rate 
Use These 3 Points to Create an Awesome Value Proposition 
The Top 5 Surprising Tips from A/B Tests 
An Introduction to Evolutionary Site Redesign with WiderFunnel’s Blog 
The Book that Redefines Conversion Optimization: You Should Test That! 
Why Your Conversion Rate Doesn’t Matter (aka Conversion Rates are Relative) 
Rotating Offers – the Scourge of Home Page Design 
How Behavioural Design Creates the Best User Experiences 
31 Conversion Optimization Tips – How to Increase Conversion Rates 
Online Testing: The Ultimate Customer Research 
