New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including:
• The case study is too short. Can you share more insights?
• How did you come up with the 44 variations to test?
• How do you decide when to do and MVT and when you do an A/B test?
And (my favourite):
• What on earth *is* a multivariate test anyway!?
So we decided to answer these (and many more) questions, as well as provide an in-depth show-and-tell on the case study, during a live webinar and we are grateful that Peter Novotny, W3i’s Marketing Manager, agreed to join us to present.
On Wednesday, September 23, 2009, Peter, together with Chris Goward, WiderFunnel’s CEO, will present a live webinar so you can get an in-depth look at the intricacies of multivariate testing and learn the mechanics of designing and executing an MVT test.
Here are the details:
- Wednesday, September 23, 2009 at 2:00 pm EDT/11 am PST
- Only 100 seats available on first-come, first- served basis
- Length: 50 minutes
- Cost: Free — But reservations required due to limited space
Register here – and learn how a multivariate test gets put together.
