Comments on: Re-visiting the Age-Old Question: Which Ads Work?

By: Hire experts when it comes to improving the coversion rate

Hire experts when it comes to improving the coversion rate — Thu, 29 Oct 2009 15:01:09 +0000

[...] (you knew that) so what is really interesting to me is that the study revealed once again (we have blogged about it before) the gap between what clients think is important and what agencies think [...]

By: Raquel

Raquel — Wed, 29 Jul 2009 04:55:33 +0000

Thanks for the comment, Jen; well put!

Life on the “conversion optimization” lane, on the other hand, is pretty clear: you either improve things or you don’t.

I like that

By: Jen

Jen — Tue, 28 Jul 2009 12:44:24 +0000

Fascinating article Raquel.
There is obviously a great divide between what the advertiser thinks he understands and what he actually does understand.

A lesson for us all – at least a lesson for me