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	<title>Comments on: Re-visiting the Age-Old Question: Which Ads Work?</title>
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	<link>http://www.widerfunnel.com/best-practices/re-visiting-the-age-old-question-which-ads-work</link>
	<description>Turning More Visitors Into Customers</description>
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		<title>By: The right question: Is the client ready to optimize?</title>
		<link>http://www.widerfunnel.com/best-practices/re-visiting-the-age-old-question-which-ads-work/comment-page-1#comment-45699</link>
		<dc:creator>The right question: Is the client ready to optimize?</dc:creator>
		<pubDate>Tue, 25 Oct 2011 21:21:58 +0000</pubDate>
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		<description>[...] There exists a big disconnect between what advertisers and what consumers believe works when it comes to [...]</description>
		<content:encoded><![CDATA[<p>[...] There exists a big disconnect between what advertisers and what consumers believe works when it comes to [...]</p>
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		<title>By: Hire experts when it comes to improving the coversion rate</title>
		<link>http://www.widerfunnel.com/best-practices/re-visiting-the-age-old-question-which-ads-work/comment-page-1#comment-4292</link>
		<dc:creator>Hire experts when it comes to improving the coversion rate</dc:creator>
		<pubDate>Thu, 29 Oct 2009 15:01:09 +0000</pubDate>
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		<description>[...] (you knew that) so what is really interesting to me is that the study revealed once again (we  have blogged about it before) the gap between what clients think is important and what agencies think [...]</description>
		<content:encoded><![CDATA[<p>[...] (you knew that) so what is really interesting to me is that the study revealed once again (we  have blogged about it before) the gap between what clients think is important and what agencies think [...]</p>
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		<title>By: Raquel</title>
		<link>http://www.widerfunnel.com/best-practices/re-visiting-the-age-old-question-which-ads-work/comment-page-1#comment-1727</link>
		<dc:creator>Raquel</dc:creator>
		<pubDate>Wed, 29 Jul 2009 04:55:33 +0000</pubDate>
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		<description>Thanks for the comment, Jen; well put!

Life on the &quot;conversion optimization&quot; lane, on the other hand, is pretty clear: you either improve things or you don&#039;t.

I like that :)</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Jen; well put!</p>
<p>Life on the &#8220;conversion optimization&#8221; lane, on the other hand, is pretty clear: you either improve things or you don&#8217;t.</p>
<p>I like that <img src='http://www.widerfunnel.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Jen</title>
		<link>http://www.widerfunnel.com/best-practices/re-visiting-the-age-old-question-which-ads-work/comment-page-1#comment-1726</link>
		<dc:creator>Jen</dc:creator>
		<pubDate>Tue, 28 Jul 2009 12:44:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?p=937#comment-1726</guid>
		<description>Fascinating article Raquel.
There is obviously a great divide between what the advertiser thinks he understands and what he actually does understand.

A lesson for us all - at least a lesson for me :)</description>
		<content:encoded><![CDATA[<p>Fascinating article Raquel.<br />
There is obviously a great divide between what the advertiser thinks he understands and what he actually does understand.</p>
<p>A lesson for us all &#8211; at least a lesson for me <img src='http://www.widerfunnel.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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