Comments on: Does Video Work on Landing Pages?

By: Chris Goward

Chris Goward — Tue, 27 Jan 2009 23:26:24 +0000

Interesting result, Adrian.
Do you have more details on what you did to send people to the video?
Do you still have the video linked to your Twitter account?

By: Adrian Eden

Adrian Eden — Tue, 27 Jan 2009 21:02:45 +0000

I have had great success using video on a landing page and also just by using video in general within my websites and blogs. People do not want to read LONG articles, they want the facts now, and what better way to do that than to speak to someone face to face on video.

My Twitter following jumped 1000 people in 2 weeks because I had my Twitter account linked to a video of me introducing myself. Now I get to stay in touch and interact with all of my new 1000 friends.

Video is the way of the future and so is Twitter.

Get with the times.

By: Chris Goward

Chris Goward — Tue, 11 Nov 2008 04:18:32 +0000

Agreed, Dave. The optimization goal should be pushed as close to revenue as possible.

In eCommerce it’s easy to track a goal upon the completion of a sale, or total revenue.

For lead generation it can be more complicated, especially when there are very high value purchases and long decision cycles. If lead quality can be measured, it should.

Thanks for sharing that learning!

Would you be able to share design samples of what you tested too?

Chris

By: Dave Carruthers

Dave Carruthers — Mon, 10 Nov 2008 15:54:26 +0000

We experimented with video vs text landing pages to promote a clients work from home opportunity and saw a slight increase in leads but a greater increase in quality, something that is to often overlooked as a metric.