29 Conversion Optimization Testing Case Studies – and Counting
Sometimes, one is too close to the trees to see the forest. This morning I awoke to a Tweet from our friends at Unbounce which said: “29 Conversion Rate Optimization case studies – http://bit.ly/qOYxMY – from @widerfunnel #cro <<< Awesome” and quickly realized that, being so busy working with clients and creating the case studies, we had never taken the time to count them.
Since the Tweet went viral, we quickly realized that this fact (i.e., having 29 Conversion Optimization Testing Case Studies in one place!) is in and of itself is of value to our tribe that thrives on Conversion Optimization testing.
So I counted them.
And @Unbounce is right: we have 29 Conversion Optimization Testing Case Studies published here for you to access at any time.
About these 29 Conversion Optimization Testing Case Studies
With clients across North America, Europe, Australia and Asia, we are fortunate to work with some of the world’s smartest BtoB and Consumer Marketing companies in dozens of industry verticals.
As a result, these client-approved case studies cover BtoB and Consumer Marketing as well as eCommerce and Lead-generation. They include a very wide range of industries and calls-to-action, from High Tech software to Catalogue and single-product eCommerce retail; Tourism, Travel and Hospitality; Financial Services; Affiliate marketing; Video Games; and even hair restoration services and alcohol and drug addiction recovery! Most case studies are written documents – but we also have a video one.
You can check the 29 Conversion Optimization Testing Case Studies yourself.
(Plus stay tuned, because the next Conversion Optimization Testing Case Study coming up relates to testing the use of Video for improving software downloads. Brendan Regan, our Conversion Strategist, alluded to it in a recent blog post, 3 Lessons From My 1st WiderFunnel Test – you can read it now but it may spoil the surprise results! ).






August 2nd, 2011 at 10:03 pm
Congrats guys! Time to brand this up as the Conversion Vault or something like that!
August 3rd, 2011 at 6:53 am
"the Conversion Vault" – love it! Thank you Michael!
November 26th, 2011 at 9:49 am
Thanks for this, very interesting indeed. Best wishes Mark