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WiderFunnel Wins Big in Anne Holland’s WhichTestWon Testing Awards

By: Raquel Hirsch
Date: December 10th, 2009
WhichTestWon Gold Conversion Testing Award

Yesterday, Anne Holland announced the winners of the 2009 Which Test Won Testing Awards and we are delighted to report that WiderFunnel won on three separate categories:

• Best PPC Landing Page Tests Gold Ribbon for our work with Rudder’s Free Registration Conversion Campaign

• Best Homepage Tests Silver Ribbon (B2B) for our work with Safe Software’s Homepage-to-Downloads-Page Test

• Best Big Giant Button Test Gold Ribbon for our work with W3i, LLC “Profile Pimp” PPC Landing Page Campaign

The awards were judges by web analytics guru Avinash Kaushik, renown copy writer Bob Bly, Vertster’s Scott Miller and of course, Anne Holland herself. Judges evaluated dozens of entries and, as Anne put it, “It was a tremendous task. (Inspiring, but still a lot of work).”

You will find all creative samples (control plus winner) and results data for 17 Award-winning tests, including homepage tests, lead generation tests, ecommerce tests, PPC landing page tests, video tests, as well as Anne’s personal favorite, the Big Giant Button Award – which WiderFunnel won!

(By the way, if you would like more detailed information on these Award-winning tests, you can read the case studies here: Rudder; Safe Software; and W3i’s “Profile Pimp“)

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Posted in: Anne Holland | Awards | conversion rate optimization

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