MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors to Support Best Practices in A/B and Multivariate Testing
Anne Holland
VANCOUVER, BC (June 11, 2009) – WiderFunnel Marketing Optimization, a firm specializing in website conversion optimization via A/B split testing and multivariate testing for clients such as SAP BusinessObjects, Epson and Colonial Candle, announced today that MarketingSherpa Founder Anne Holland has joined its Advisory Board. Holland, a passionate advocate of online marketing testing, currently publishes the educational website, WhichTestWon.com. For information on WiderFunnel’s marketing optimization services go to http://www.widerfunnel.com/
Holland explains her decision to join WiderFunnel’s Board, “Internet marketing page tests, especially A/B and multivariable testing for Google AdWords PPC campaign landing pages, is seeing enormous growth in this recession because testing is scientifically proven to raise marketing ROI. Testing can help companies’ bottom line and makes the marketing department look like heroes. Unfortunately many marketers – as well as generalist marketing services firms – don’t have internal resources and expertise to conduct tests. I am thrilled to join WiderFunnel’s Advisory Board because they are that rare beast – a Google Authorized services firm that focuses solely on testing; can handle everything from strategy to technology and creative; gives swift, statistically conclusive results; and best of all – guarantees conversion rate improvement!”
WiderFunnel CEO Chris Goward says, “We at WiderFunnel have been fans of Anne and her work for years and are excited to now have direct access to the mind that brought the popular Landing Page Handbook to our industry. The value we bring to clients will be better than ever.”
About WiderFunnel Marketing Optimization
http://widerfunnel.com
WiderFunnel is the full service conversion optimization services firm with a guarantee. The company plans, designs and delivers conversion rate improvement to e-commerce and lead-generation clients such as Epson, SAP BusinessObjects, Colonial Candle, Extra Space Storage, Rudder.com, Merchant Warehouse, Alfresco, and many others.
About Anne Holland
http://www.WhichTestWon.com
Holland is the publisher of WhichTest Won?, .com, an authority website featuring weekly real-life test case studies, together with educational materials for Internet marketing professionals who want to learn more about A/B split and multivariable testing. Previously Holland served as Founder and past President of MarketingSherpa Inc.
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Contacts:
Raquel Hirsch, Co-Founder, WiderFunnel, 604.512.0799, Raquel.Hirsch@widerfunnel.com
Chris Goward, Co-Founder, WiderFunnel, 604.767.1080, Chris.Goward@widerfunnel.com
