Media Coverage

Media Contacts
Media Releases
Published Articles
Conversion Optimization Testing Awards

Media Contacts

Raquel Hirsch, Co-Founder & President, WiderFunnel
604.512.0799, Raquel.Hirsch @ widerfunnel

Chris Goward, Co-Founder & CEO, WiderFunnel
604.767.1080, Chris.Goward @ widerfunnel

Media Releases

RELEASE: Conversion Optimization Delivers 20 Percent Lift and Takes Hair Club Beyond ‘Best Practices’ for Retail Lead Generation, November 12, 2009
RELEASE: Sytropin, a Nutritional Supplement Sold Online, Realizes a 50% Uplift in Sales Conversions through Conversion Optimization, October 26, 2009
RELEASE: E-commerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization, September 25, 2009
RELEASE: WiderFunnel Conversion Optimization Webinar to Show How Multivariate Testing Increased Conversions by 162 Percent for W3i, an Application Network, September 8, 2009
RELEASE: Multivariate Landing Page Optimization Increases Software Download Conversions by 162%, August 19, 2009
RELEASE: MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors to Support Best Practices in A/B and Multivariate Testing, June 11, 2009
RELEASE: WiderFunnel Offers New Official Google Website Optimizer Service Plans, June 27, 2008
RELEASE: Landing Page Optimization for Marketers Topic of Keynote Speech, January 24, 2008
RELEASE: WiderFunnel Becomes Canada’s First Authorized Consultant for Google Website Optimizer, October 18, 2007

Published Articles

IfByPhone, February 9, 2010
Call Tracking Numbers Help Online Marketing Agency Measure Offline Conversion Rates
Travel Agent Central, December 1, 2009
Cook Travel Reports Website Success
Business in Vancouver, December 1, 2009
Analyzing stats can help your business build a better website
Business in Vancouver, November 24, 2009
Is your website doing an effective job for your business?
Vancouver Sun, October 6, 2009
Successful Web strategy is in enticing visitors to stay awhile
SEO Moz, June 11, 2009
IMC Stockholm, Swedish Meatballs and New Friends
Business in Vancouver, January 12, 2009
Obama’s online lessons for marketers
DM News, December 2008
Click! Segment: How the Obama campaign maximized online donations
Marketing Sherpa, October 2008
How Landing Page Optimization Boosts DRTV Responses: Key Steps, Tests, Takeaways
DM News, September 2008
Your Online Conversion Challenge with Raquel Hirsch débuts this October
Marketing Sherpa, August 2008
Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%
Search Engine Watch, August 2008
How Search Marketers Can Use Landing Page Testing to Influence Offline Ad Campaigns
Marketing Sherpa, January 2008
Before & After: 4 Steps to Identify Best Redesign With Multivariate Tests & Lift Lead Gen 85.3% (subscription required to view)
Google, 2007
Tourism BC boosted conversion rates by 7 percent over previous campaigns, and saw increased travel to the province
DM News, December 2007
WiderFunnel Becomes Consultant for Google Website Optimizer
Business in Vancouver, November 27, 2007
Local company helping deliver better online business results (PDF, 1Mb)
DM News, June 2007
Interview with Tom Leung

Conversion Optimization Testing Awards

2009 WhichTestWon Testing Awards
Best PPC Landing Page Test – Gold
Rudder’s Free Registration Conversion Campaign
Read the case study > View the Award >
2009 WhichTestWon Testing Awards
Best Homepage Tests (B2B) – Silver
Safe Software’s Homepage-to-Downloads-Page Test
Read the case study > View the Award >
2009 WhichTestWon Testing Awards
Best Big Giant Button Test – Gold
W3i, LLC “Profile Pimp” PPC Landing Page Campaign
Read the case study > View the Award >

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WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

We plan, design, and deliver website Action Pages™ that are statistically proven through A/B split testing and Multivariate testing to persuade more prospects to become leads and customers. The result is that our clients enjoy improved Conversion Rates with No Extra Work for their marketing and web teams!

As a Google Website Optimizer Approved Consultant company, WiderFunnel Marketing is on the leading edge of developing the planning, processes and technical advancements in this new area of expertise called Conversion Rate Optimization. Our Kaizen Method takes a holistic view of our clients' business so the results of our experiments benefit the whole business - not just Landing Pages.

Conversion Rate Optimization is all we do. As a result, our expertise delivers better results to our clients, faster. WiderFunnel Marketing is a niche service provider and does not compete with other marketing services providers, such as ad agencies, direct marketing agencies or search engine marketing agencies. Rather, we complement their demand-creation activities by improving website conversion rates from the traffic that's generate to clients' websites.

Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe.

WiderFunnel Marketing is a Google Analytics Authorized Consultant

WiderFunnel Marketing is a Google Website Optimizer Authorized Consultant

Media Coverage

Media Contacts

Media Releases

Published Articles

Conversion Optimization Testing Awards

Newsletter

Next Steps?