Raquel Hirsch

Raquel Hirsch, a senior marketer, has an impressive traditional marketing, eMarketing, direct marketing, and CRM background.

An eternal optimist, Raquel’s key ability is her skill at developing and implementing effective strategies, incorporating traditional as well as interactive marketing, and delivering integrated demand-generation campaigns that measurably deliver value to clients.

Raquel has over twenty years of senior marketing experience in diverse industries with extensive expertise in the areas of lead-generation, customer acquisition and customer retention, including the development and strategic use of CRM, database marketing, e-commerce, web analytics, and direct mail.

Before co-founding WiderFunnel Marketing Inc., Raquel held senior executive positions at Proximity Canada (Senior VP and Managing Director), Pivotal Corp. (Director, eMarketing Solutions), Rogers Video (VP Marketing), Intrawest (Director, Database Marketing), and BCAA.
Armed with an MBA, Raquel is a sought after speaker. Her teaching experience includes UBC, SFU and BCIT, plus numerous professional conferences and seminars across North America.

In her personal time, Raquel assists various non-profits, mentors students, and is a Board Member of the UBC Alumni Association, the Vancouver Economic Development Commission and the Schara Tzedeck Synagogue. She has chaired three successful “DM Days” (2001, 2002 and 2003), bringing skills and professional development to over 1100 marketers. In November 2003, Raquel chaired “Illuminating Achievement,” UBC’s 9th Annual UBC Alumni Achievement Awards dinner, which raised significant funds for UBC student programs and scholarships.

Raquel has a husband and two daughters (who still speak to her).

Raquel is an editor for the Search Engine Marketing Journal in the area of Conversion Optimization.