Chris Goward
Chris Goward
Chris Goward is one of the leading experts in website Conversion Rate Optimization and the developer of the WiderFunnel LIFT Model (Landing page Influence Function for Tests) and Kaizen Method. His methods deliver proven conversion rate lift of up to 277% for lead generation and e-commerce websites.
Since building his first client’s website in 1994, Chris has been testing and optimizing online and offline marketing communications for companies such as Epson, SAP Business Objects, Getty Images, Google, Robeez.com, Rudder.com, Extra Space Storage, Outrigger Hotels, Colonial Candle, TELUS, Tourism British Columbia, BC Children’s Hospital Foundation, and Vancity, among others. He also launched the Rockit Roller™ personal-powered scooter with investor backing in 2004.
Chris is a highly-rated speaker and writer on Conversion Optimization topics. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. Chris is a speaker at:
Chris has a Bachelor of Commerce degree from Royal Roads University, majoring in Entrepreneurship and a Diploma of Technology in Direct Response Marketing from British Columbia Institute of Technology (BCIT).
To find out how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.
