Chris Goward
Chris Goward, CEO of WiderFunnel Marketing Optimization, is one of the leading experts in website Conversion Rate Optimization and the developer of the WiderFunnel LIFT Model™ and Kaizen Method™. His methods deliver proven conversion rate improvement of between 10% and 280% for lead generation and Ecommerce clients.
Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google, among others. He branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004.
Chris is a highly-rated speaker on Conversion Optimization topics. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. Chris is a speaker at:
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Chris posts conversion optimization tips on twitter and the WiderFunnel Conversion Optimization blog.
