Chris Goward

Chris Goward was one of the first people to look at online content and say, “You Should Test That!” From that revelation he founded WiderFunnel—the full-service marketing optimization agency that pioneered landing-page and conversion-rate optimization methods for companies such as Google, Electronic Arts, Iron Mountain, Magento and

Chris is a top-rated speaker and keynote at conferences and seminars globally, like ClickZ Live, Magento Imagine, PubCon, Search Marketing Expo, European Conversion Summit, eMetrics, and Conversion Conference, where he evangelizes how marketers should test and gain insights about their messages and websites.


Chris Goward

Chris Goward
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His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal, BC Business and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.

Chris began his first digital marketing consultancy in 1994, and he has led online and offline response strategies for ad agencies DDB, TBWA, and Cossette. He developed the LIFT Model™ and Kaizen Method™ in response to the traditional agencies’ flawed mentality: “Win industry awards regardless of client results.” Today, his marketing optimization system is helping some of the world’s most successful websites lift their leads, sales, and revenue by double- and triple-digit percentages.

An entrepreneur at heart, Chris has also launched numerous businesses since
 his early childhood candy bar arbitrage venture, including the Rockit Roller™ human-powered scooter, a graphic design and signage company, an online jewelry business 
with his wife, and a web design consultancy. He is currently a founding member of the Global Conversion Alliance and is an advisor to startups like Marketing Magazine named him as a “Top 30 Under 30” in 2004.

When Chris is not planning conversion strategies for WiderFunnel’s clients or on the road speaking, he can found hitting the ski slopes with his wife and daughters, cheering on the Vancouver Canucks, or trying to grow parsley in his office.

Chris posts conversion optimization tips on twitter and the WiderFunnel Conversion Optimization blog.
Chris Goward marketing keynote speaker