Chris Goward was one of the first people to look at online content and say, “You Should Test That!” From that revelation he founded WiderFunnel—the full-service marketing optimization agency that pioneered landing-page and conversion-rate optimization methods for companies such as Google, Electronic Arts, Iron Mountain, Magento and BuildDirect.com.
Since 2007, Chris has presented at 100+ events in 30+ cities globally. Conferences include eMetrics, Search Engine Strategies, PubCon, ClickZ Live, Search Marketing Expo, Online Marketing Summit, IIMA, European Conversion Summit, Internet Marketing Conference, Web Analytics Wednesdays, and Conversion Conference. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Netprospex, Unbounce and Optimizely.
In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue. It is recommended reading by thought-leaders like David Meerman Scott, Mitch Joel, Avinash Kaushik and Neil Patel as well as executives from Microsoft, Dell, Google and MarketingProfs. See all reviews here.
Here’s a feature presentation Chris gave at the Magento Imagine eCommerce conference:
Chris began his first digital marketing consultancy in 1994, then led online and offline direct response strategies for clients at ad agencies DDB, TBWA, and Cossette. He was recognized early in his career with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. In response to the flawed and self-serving agency model, he founded WiderFunnel, where he developed the LIFT Model™ and Kaizen Method™ in response to the traditional agencies’ flawed mentality: “Win industry awards regardless of client results.” Today, his marketing optimization system is helping some of the world’s most successful websites lift their leads, sales, and revenue by double- and triple-digit percentages.
An entrepreneur at heart, Chris has also launched numerous businesses since his early childhood candy bar arbitrage venture, including the Rockit Roller™ human-powered scooter, a graphic design and signage company, an online jewelry business with his wife, and a web design consultancy. He is currently a founding member of the Global Conversion Alliance and is an advisor to startups like Unbounce.com. Marketing Magazine named him as a “Top 30 Under 30” in 2004.
When Chris is not planning conversion strategies for WiderFunnel’s clients or on the road speaking, he can found hitting the ski slopes, cheering on the Vancouver Canucks, or trying to grow parsley in his office.