Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is a leading experts globally in Conversion Optimization. The business processes that he developed, including the LIFT Model™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%.
Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004.
Chris is a top-rated speaker at:
His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.