About Us: Conversion Rate Experts

At WiderFunnel, we create profitable ‘A-ha!’ moments for our clients every day.

Our team of experts works together with a singular focus on the one thing we are best in the world at: conversion optimization of our client’s customer touchpoints through insightful A/B testing. We don’t just consult and give advice, but we test every recommendation to prove its value and gain tested insights.

Since WiderFunnel began in 2007, we’ve continued to partner with high traffic clients like Google, SAP, 1-800 Flowers and Ebay to continuously evolve our Optimization System™, making it the most tested conversion optimization process on the planet.

Our clients can feel confident that they have the best enterprise-level optimization process, experts and results. Most importantly, they see the result continuously — profitable ‘A-ha!’ moments that impact their businesses.

How WiderFunnel’s Conversion Optimization is Different


Conversion Optimization is all we do. We have run more tests than anyone and our record of success improving conversion rates speaks for itself.

Unbiased and Technology-Agnostic

We work with any and all testing tools, so you can get the best results, regardless of your technical requirements. We don’t resell technology, so our advice is unbiased.

Proven Conversion Optimization Results

All of our clients have seen conversion rate lift of between 10% and over 700% – and we are happy to share client success stories and references with you.


We have been doing A/B/n split testing and Multivariate testing with clients since before 2007 and are experienced and authorized consultants for all the most popular testing tools. We speak at conferences globally to evangelize the latest thinking in conversion optimization and our CEO, Chris Goward, is a published author of “You Should Test That!“, a popular book developed in cooperation with Wiley Sybex.

The A/B/n and Multivariate Testing Experts

Based on learning from thousands of scientific tests our Dream Team of planning, design and technical experts ready to help you increase your conversion rates.

A Unique, Airtight Process

Our industry-first Kaizen Method™ combines analytics insights with our extensive testing expertise to maximize your ROI.

Full outsourcing

We deliver end-to-end testing services from planning and hypotheses to graphic design, copywriting and html. You get results without the extra work for your busy team.

Speed to Market

We design experiments to complete in less than three weeks – so you improve your conversion rate fast.

Companies that outsource their conversion optimization to WiderFunnel experience significantly improved Conversion Rates without extra work for their marketing or web teams.

WiderFunnel provides an all-inclusive solution – including all the Conversion Optimization strategy, planning, hypothesis development, copywriting, graphic design, HTML development, technical implementation, and reporting.

To find out how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.
Contact a Conversion Rate Expert Now