Web Graphic Designer for Conversion Optimization
The opportunity: We have an immediate opportunity for an experienced web graphic designer to join WiderFunnel’s high-performance team. Our designers create graphic design for A/B and multivariate web site experiments that dramatically improve conversion rates and revenues. If you have can craft beautiful page designs within client graphic standards and are excited to learn the design principles that generate more leads and sales, you need to speak with us. You will have a chance to work on many client projects, from mid-sized to the largest global companies, across many industries.
Location: Vancouver, BC
Job Objective: An important internal role on the team that requires a persuasion marketing and design mindset with high productivity, excellent time and project management, and great people skills.
Term: The position is full-time
Key Responsibilities:
- Improve lead-generation and sales conversion rates on our clients’ websites through WiderFunnel’s proprietary Conversion Optimization strategy (Kaizen Method™) and Conversion Testing (Funnel Experiment™) process.
- Work with internal team members to maintain great teamwork-based relationship
- Deliver fast and tight wireframes based on Strategists briefs and existing test “Control” page
- Provide input on wireframes based on design principles and previously tested results
- Convert wireframes into graphic design mockups, maintaining consistency with client’s existing graphic design standards and/or website look & feel
- Work with copywriters to ensure wireframes allow for appropriate copy space and conduct eyeflow effectively
- Work with developers to ensure your designs can be built quickly, efficiently and within the project budget
- Recommend creative, testable solutions for user interface challenges
- Contribute to WiderFunnel’s knowledgebase of design best practices and new ideas to test
- Assist WiderFunnel in developing Evolutionary Website Redesign client proposals when required
Success factors:
- World-class web graphic design skills and experience in a variety of industries and clients
- Experience in Online Marketing or Advertising agency designing websites and landing pages for conversions
- Understanding of the business value of great design in addition to aesthetic value
- Pragmatic in receiving design feedback and excitement to test your design hypotheses
- Demonstrated understating of the importance of the conversion rate as a key metric in online marketing
- Excited to work in a busy, fast-paced environment
- Comfortable working in a “virtual” environment with virtual team members
- Professional and friendly communication skills (written and verbal) and comfort communicating with team members and clients at all levels
- Ability to manage multiple projects and complete tasks quickly
- Proactive in problem solving and taking responsibility to continuously improve our results
- View yourself as a team member encouraging every other team member’s success in all situations
- Experience in Web Analytics using a variety of tools like Google Analytics and/or Omniture is preferred
Knowledge, Skills, and Abilities:
- Post secondary school degree (or equivalent) in Graphic Design or Web Design
- 1+ years of professional web graphic design experience and/or a portfolio which demonstrates a good standard of design, creative solutions, attention to detail and quality
- Proficiency with Photoshop and Fireworks
- Understanding of HTML / CSS
- Experience with online collaboration tools like BaseCamp, Google Docs, Skype chat, Remote FTP, timesheets
- Excellent interpersonal skills coupled with exceptional organizational skills
- Excellent English
About WiderFunnel
Industry leader WiderFunnel Marketing is a full-service agency with the single-minded focus of improving clients’ online conversion rates. At WiderFunnel we plan, design, and deliver website pages that are statistically proven (through Multivariate and A/B split-testing) to persuade more prospects to become leads and customers.
Headquartered in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe including eBay, Electronic Arts, SAP, Google, LemonFree.com and many others.
If you’ve got great graphic design skills and can communicate effectively with internal team members, you need to talk to us. This is an exciting opportunity for you to make a mark with a first-mover company in an emerging industry.
Apply Now
Please send an email with the headline WEB GRAPHIC DESIGNER to hr@widerfunnel.com along with your resume (in Word or PDF format), portfolio and a link to your LinkedIn profile. No telephone inquiries please.
No inquires from companies, please.


