Career Posting: Web Analyst
Reports to
Senior Conversion Strategist
Job Objective
A client-facing role that requires top-notch
web analytics, AdWords analytics, conversion optimization, and people skills.
The position is freelance, leading to full time.
Job Content & Scope
- Support the analytic needs of our clients by analyzing web traffic using clickstream tools such as Google Analytics, Omniture etc.
- Deliver core insights from the data to recommend opportunities for multivariate or a/b/n tests that drive fundamental improvements to the site conversion results.
- Analyze clients’ AdWords campaigns, identify problems in the account setup, reporting and results, and deliver high-value insights that will improve the return on their advertising spend.
- Work closely with Clients and WiderFunnel team to identify gaps in the data capture strategy and collaboratively implement enhancements.
- Ensure that best practices in metrics and decision making are being exposed to WiderFunnel management and team members.
Typical Deliverables
- Web Analytics audit of a client’s website, identifying challenges and opportunities in technical implementation and account setup of their Web Analytics tools.
- AdWords audit for clients, identifying weaknesses in their campaign setup, reporting, and results.
- Ad hoc technical recommendations for achieving desired metrics from A/B/n and multivariate tests (ex. Implementation of cross-domain measurement, ecommerce KPI tracking, offline and online integration, etc.)
- Weekly, monthly reports (excel, BI tools, clickstream analytics).
- Effective and persuasive presentations (verbal and written) for project teams and business leaders.
- Troubleshooting of Analytics reports or test results.
Job Requirements
- Bachelor’s degree (MBA preferred).
- At least three to four years of working with standard clickstream analysis tools: Google Analytics, Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.
- Three to five years of experience in one or more roles in an online ecommerce or online support environments.
- Five to ten years of experience in using the Microsoft Office suite with very strong Excel skills.
- Three to five years of Web Analytics experience in agency or large size companies with multiple functions / business units preferred.
- Excellent communication skills and ability to interact with all levels of end users and technical resources.
Team Skills
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate.
- Contribute to improvements in processes (technical or business) used by analysts.
- Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
- Ability to identify key needs or gaps and provide leadership to close those gaps.
- Resolves disagreements and conflicts constructively, knows when to involve others.
- Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.
- Identifies and communicates specific personal growth goals for self.
Functional Skills
- Understands relevant technology applications in their area.
- Using strong analytical skills provides insights as well as recommendations for changes and convinces key Company decision makers of business benefits of the proposed solutions.
- Identifies and drives requirements trade-offs by proposing solutions to company leadership.
- Exhibits high degree of pro-activeness in analyzing customer behaviour using available data to influence changes on the website.
- Understands the complex web ecosystems and best practices and applies this knowledge to their work.
Relationships and Roles
- Internal cooperation:
- Strategists
- Account Managers
- Developers
- External cooperation:
- Clients
- Suppliers
- Sub-contractors
About WiderFunnel
Industry leader WiderFunnel Marketing is a full-service agency with the single-minded focus of improving clients’ online conversion rates. At WiderFunnel we plan, design, and deliver website pages that are statistically proven (through Multivariate and A/B split-testing) to persuade more prospects to become leads and customers.
Type of Employment
Permanent, Full-Time
The offer
We offer competitive salary, bonus and benefits to eligible employees.
Apply Now
Please send an email with the headline WEB ANALYST to hr@widerfunnel.com along with your resume (in Word or PDF format) as well as a link to your LinkedIn profile. No telephone inquiries please.
