Career Posting: Conversion Strategist
The Opportunity
We are continually looking for experienced Conversion Strategists to work closely with the CEO.
Location
Vancouver, BC
Job Objective
A client-facing role that requires a direct marketing and eMarketing mindset with top-notch conversion optimization, web analytics, copywriting and people skills. The position is full-time.
Key Responsibilities
- Improve lead-generation and sales conversion rates on our clients’ websites through WiderFunnel’s proprietary Conversion Optimization strategy (Kaizen Method™) and Conversion Testing (Funnel Experiment™) process.
- Establish the clients’ roadmap for ongoing optimization testing to drive continuous conversion improvement
- Manage, analyze and present learning and recommendations on client test plans
- Provide web analytics setup assistance, insights and reporting
- Lead the Funnel Experiment (FunEx™) test plan development.
- Recommend and structure tests including home pages, category and product pages, landing pages, shopping carts, signup and download forms as well as user flows.
- Evaluate pages and recommend tests that will lift conversion rates
- Conduct internal planning meetings to create test plans
- Present recommendations to clients.
- Support the sales process by providing domain expertise.
- Build and manage client relationships.
Success Factors
- Demonstrated understating of the importance of the conversion rate as a key metric in online marketing
- Experience in a Direct or Online Marketing or Advertising agency in campaign planning and project management
- Insights into identifying, prioritizing and writing clear Value Proposition statements
- Experience managing and relating to Fortune 500 clients
- Fast responsiveness to client demands
- Experience in web design and copywriting
- Experience in Web Analytics using a variety of tools like Google Analytics, Omniture, WebTrends
- Advanced understanding of digital marketing principles and best practices
- Comfortable working in a busy, fast-growing agency environment
- Professional and friendly communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
- Ability to manage multiple projects
- Very comfortable with online marketing tools and techniques, and able to adapt them to the WiderFunnel environment
- Pro-active in problem solving and taking responsibility to continuously improve our results
Knowledge, Skills, and Abilities:
- Post secondary school degree, preferably in Marketing or Business
- 5+ years digital marketing and Conversion Optimization testing or online Direct Response marketing (ideally with case studies demonstrated conversion rate and revenue lift)
- Excellent client relation skills a must
- Strong technology base, with awareness of developing trends and IT solutions
- Experience with:
- Web development (HTML/CSS)
- Project Management
- Copywriting
- Web Analytics
About WiderFunnel
Industry leader WiderFunnel Marketing is a full-service agency with the single-minded focus of improving clients’ online conversion rates. At WiderFunnel we plan, design, and deliver website pages that are statistically proven (through Multivariate and A/B split-testing) to persuade more prospects to become leads and customers.
Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe including eBay, Electronic Arts, SAP, BabyAge, Google, W3i and many others.
Type of Employment: Permanent, Full-Time
The Offer
We offer competitive salary, bonus and benefits to eligible employees.
Apply Now
Please send an email with the headline CONVERSION STRATEGIST to hr@widerfunnel.com along with your resume (in Word or PDF format) as well as a link to your LinkedIn profile. No telephone inquiries please.
