Archive for July, 2010
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New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%
If your business depends on capturing email addresses, you must read this just-posted case study.
FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.
Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!
Click here to read the FaveCraft case study.
Interested in more case studies on capturing email addresses?
Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.
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The Old Spice Guy Has a Dirty Secret: Sales Are Down
BNet reports that Procter & Gamble (PG) “faces an unpleasant dilemma on its Old Spice brand”: the campaign featuring “an impossibly handsome man in a towel” is hugely popular but sales of the product are going down.
So the question remains: is advertising an art form meant to entertain the masses? Or is it meant to sell soap (or deodorant, as the case may be)?
In this troubled economic times, I vote for sales.
You?
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See Chris Goward at Connected Marketing Week San Francisco
Chris GowardIf you are anywhere near San Francisco on Aug 19, 2010, you should not miss the one-day Conversion Conference event, part of SES and Connected Marketing Week by Clickz.
In my session, titled eCommerce Optimization, you will see case study examples of eCommerce landing pages and catalog sites that have had huge lift in sales through Conversion Optimization testing.
Can’t wait until then?
You should check out some of our latest Conversion Optimization case studies now. -
My agency told me a Flash Home Page was a good idea
Normally, I don’t recommend paying attention to Conversion Optimization tips.
Tips and recommendations that you may find from most consultants are often based on very little data and any actual test data is only applicable to the specific test situation. It’s always better to test the opinions of experts (better yet, to have a strategy for creating an endless fountain of Conversion Optimization hypotheses).
However, there is one common practice in home page design that is so egregious that I would consider it’s abandonment to be nearly a rule of Conversion Optimization. Continue Reading
