Archive for March, 2010
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Marketing Conference Meetups in Stockholm Toronto Dallas San Jose
The upcoming months will be busier than normal for me with speaking engagements and I’d like to connect with as many smart internet marketers as possible.
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By how much can my conversion rate improve with Conversion Optimization?
Every website’s conversion rate can be improved. We’ve never seen one that isn’t failing in at least one of the Six Factors for Improving Website Conversion Rate.
To calculate your potential ROI on a Conversion Optimization or Landing Page Optimization project, you need to estimate how much conversion rate improvement you can hope to achieve.
How do you estimate your potential conversion rate improvement?
Your potential conversion rate improvement from Conversion Optimization testing depends on a factor that I call your ‘Conversion Rate Elasticity’ (or CRE). Continue Reading
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Free Bryan Eisenberg Webinar April 1st: “Don’t Be April’s Fool: Proven Techniques to Maximize Your Advertising ROI”
On April 1st, you can spend 50 minutes with Bryan Eisenberg, the Conversion Optimization guru and New York Times bestselling author, and learn how to develop the corporate metabolism to test improvements, change what matters, and execute rapidly.
(If you are in a rush, here is the registration link – otherwise, read on.) Continue Reading
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Don’t try to lower your bounce rate
Bounce Rate OptimizationWhen developing a conversion optimization strategy for new clients, determining website goals is obviously important. The Conversion Optimization goal should be selected based on how well it supports the website goals. This is often an area where there’s confusion about what are the priority metrics to improve. Continue Reading
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The Official Website of the 2010 Olympics Store – the inside scoop
This post, by Jānis Lanka, is first in a series called “The View from the Conversion Trenches” where elite marketers share their perspectives on Conversion Optimization and the resulting organizational impacts.
Vancouver Olympics Store
A/B Split TestingWith the closing of the Vancouver 2010 Winter Olympics, all the medals have been handed out, and all the tourists have fled the city. I was fortunate to have been a part of the Elastic Path Software Team that managed the Official Vancouver 2010 Olympic Store since the store launched in December 2007. So, in the spirit of the Games, I will share a little retrospective on my experiences!
During early days of the online store operations, it had a very limited product assortment. Each week as we got closer to the Games, more and more products got shelved in our warehouse. Eventually, the warehouse grew to almost up to 5,000 SKUs. Continue Reading
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The View from the Conversion Trenches Series
We at WiderFunnel understand that client-side issues are critical to implementing a successful Conversion Optimization strategy and that implementing the strategy itself impacts corporate culture.
To share these insights for discussion, we are starting a series called “The View from the Conversion Trenches”. Elite marketers will share their perspectives on Conversion Optimization and the resulting organizational realities, priorities and culture changes. Continue Reading
