Archive for February, 2010
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Post-Olympic Depression Syndrome May Be Similar to Successful Conversion Optimization Testing Breakthroughs
As I write this, the Vancouver 2010 Games are wrapping up. By the time I complete writing this blog post, right here in Vancouver, we will know whether Canada or the USA holds Olympic gold. Unable not to multitask, watching the game has me thinking about what happens next…
What happens after an athlete works so hard; is so focused; devotes his or her entire life and being to the one moment when they win Olympic gold… Then what? Continue Reading
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Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar
A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.
So, building on that new wave of interest, I am pleased to tell you that Continue Reading
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Lessons from Disneyland on Experience Optimization
Chris in DisneylandHow does an organization like Disney create such a remarkable reputation? What can we learn from it?
On a recent family visit to Disneyland, I aimed to gather clues to their success. As with each visit (this being the fourth in as many years) I was again impressed by the organization’s quality of execution.
What can Disneyland teach us about experience optimization? Continue Reading
