Archive for January, 2010
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What you should expect from a Conversion Optimization services provider.
One of the questions we get asked very often by prospective clients relates to what types of services they can expect from us when it comes to testing. While my standard answer is “we do the work; you get the glory,” it probably doesn’t really explain much – especially when these prospective clients are shopping for a testing services vendor.
Being very clear in understanding the services you will get from a conversion optimization services provider is crucial because, if you don’t have this absolutely clear, you may be in for a nasty surprise Continue Reading
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University Students Use LIFT Model to Help Non-profits
We invited Bud Gibson to share the experiences he’s had teaching the WiderFunnel LIFT Model™ at the Easter Michigan University.
The LIFT ModelAt Eastern Michigan University’s College of Business, we’ve developed a hands-on program to teach students the ins and outs of search engine marketing. Two courses are at the core of this program:
- Google AdWords and Landing Page Design
- Google Analytics and Landing Page Optimization
In both courses, students work with non-profits who have received search engine advertising grants from Google with a monthly budget of $10,000. Continue Reading
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Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%
Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Their products include business cards, postcards, letterhead, envelopes, stamps and more. They provide cost effective, high quality, custom office stationary products to both general consumers and small businesses. (Very cool stuff – check them out here no matter where you are).
We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.
The results? An amazing 210% conversion rate lift to Order Form entrances. Continue Reading
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Free Bryan Eisenberg Conversion Optimization Webinars Sponsored by WiderFunnel (you can register now)
I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.
Here are the details:
• April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI” Continue Reading
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Google’s New Click-to-Call for Mobile Ads – Implications for Your Conversion Rate
Google will soon launch a new AdWords feature available only on smartphones that will add a phone number to advertisers’ ads and allow searchers to call directly from the Google SERP. Here’s the announcement email I received from Google. Continue Reading -
Boosting Your AdWords Landing Page Phone Call Conversions by 42% is an “Excellent Way” to Start the Year Right
“Out with the old and in with the new”? Not quite, when it comes to what marketers are doing to improve the online conversion rate. More like “Keep up with the old and ADD the new.”
And “the new” is Landing Page Optimization for more PHONE CALL conversions. Continue Reading
