Archive for December, 2009
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Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
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WiderFunnel Wins Big in Anne Holland’s WhichTestWon Testing Awards
Yesterday, Anne Holland announced the winners of the 2009 Which Test Won Testing Awards and we are delighted to report that WiderFunnel won on three separate categories:
• Best PPC Landing Page Tests Gold Ribbon for our work with Rudder’s Free Registration Conversion Campaign
• Best Homepage Tests Silver Ribbon (B2B) for our work with Safe Software’s Homepage-to-Downloads-Page Test
• Best Big Giant Button Test Gold Ribbon for our work with W3i, LLC “Profile Pimp” PPC Landing Page Campaign Continue Reading
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How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters to you today
Both business-to-consumer (BtoC) and business-to-business (BtoB) companies are rapidly adopting social media, according to eMarketer, “unable to ignore a major destination of Internet users” (and if you are reading this, you knew that already)
Social media, as we know it today, is only a few years old – at best Continue Reading
Raquel Hirsch
Chris Goward
