Archive for November, 2009
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31 Conversion Optimization Tips – and Counting
Over the past few months, I’ve tweeted daily Conversion Optimization tips, which have been very popular and allowed me to share ideas quickly. Since there seems to be an unending interest in recommendations to improve conversion rates on landing pages and websites, here are 31 of the recent Conversion Optimization tips in under 140 characters each. Continue Reading
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Improving the retail lead-generation conversion rate: the Hair Club experience
Hair Club is the world leader in personalized hair loss solutions. The job of the site is to drive traffic to more than 95 Hair Club Treatment Centers across North America.
Hair Club engaged us to plan, develop and execute a landing page optimization strategy to lift their form-fill conversions on their paid search landing page.
If you would like to find out how Hair Club increased Continue Reading
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The right question: Is the client ready to optimize?
“Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point? Continue Reading
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How does a 50% eCommerce sales conversions lift sound to you?
If you are responsible for eCommerce Sales, then you should view the Sytropin Ecommerce Conversion Rate Optimization case study now. It shows how Sytropin management was able to break out of a ‘conversion rate plateau’ and generate a 50% leap in retail sales conversion rate from their AdWords landing page.
In our previously presented webinar, we showed how this test for Sytropin was constructed along with the intricacies of developing a successful conversion optimization test. If you’d like more detail on how the test worked and how it could work for you too, contact a WiderFunnel Conversion Optimization expert. Continue Reading
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Learn how retail lead generation conversions increased by 20% through an A/B test strategy that beat ‘best practices’ design.
If you think ‘best practices’ can replace testing to optimize conversions, think again! In our latest case study we show how how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy — that beat ‘best practices’ designs. Continue Reading
