Archive for October, 2009
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It’s Official: “The Best Way to Improve Conversions is Testing and Analysis” (but ad agencies don’t know that)
eMarketer reports on an Econsultancy study that revealed (!) that companies worldwide consider sales to be the #1 conversion relevant to them, with sign-ups and registrations a close second.
Sales conversions are crucially important to business (you knew that) so what is really interesting to me is that the study revealed once again (we have blogged about it before) the gap between what clients think is important and what agencies think is. Continue Reading
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How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
Google Analytics Adds Customization & Mobile Reporting
Chris & Natalie at Google HQLast week WiderFunnel Marketing again had the pleasure of attending the Google Analytics and Website Optimizer Partner Summit at Google’s headquarters in Mountainview, CA.
At the summit Authorized Consultants got a sneak peak at the newest features to be bundled into Google Analytics and Google Website Optimizer starting today.
Here is a look at some of our favorite new Google Analytics features. Continue Reading
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Is the Click-through in Trouble? (Are you kidding me?)
In a surprising (at least for me, anyway) article published in eMarketer this week entitled “More Trouble for the Click-Through”, the author describes the click-through as “a metric in decline”. This reminded me of Mark Twain’s retort that “Reports of my demise have been greatly exaggerated.” Continue Reading
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Live Webinar: Learn how eCommerce Retailer BabyAge.com Increased Sales Conversion by 22% through Conversion Optimization.
By testing the product page template, BabyAge.com – a top Ecommerce retailer – increased its sales conversion rate by 22%. This is an amazing improvement, and just in time for Christmas sales!
Chris Goward, the WiderFunnel Marketing CEO, will be presenting a detailed case study on how the BabyAge.com test was developed.
Attend this webinar and get lots of practical advice on eCommerce testing.
-> Live Wednesday, October 21, 2009 2pm Eastern-> Live Q&A
-> Get a chance to win a complimentary landing page evaluation
(Note: Attendance is limited to 100 seats.)
Sign up to attend for free here.
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Web Strategy Article in Vancouver Sun
Gillian Shaw published a good web strategy article today in the Vancouver Sun based on her interview with me and Avinash Kaushik at IMC Vancouver a few days ago.
She captured classic Kaushik zingers like:
- “HITS is his acronym to describe it: How Idiots Track Success”
