Archive for September, 2009
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Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%
Ecommerce dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% – an amazing improvement, just in time for Christmas sales. Continue Reading
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New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including Continue Reading
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How Landing Page Optimization *Will* Make You Happy
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year).
Why is Iceland a happy place? Continue Reading
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Walmart Launches Marketplace. Market-who?
Walmart MarketplaceYesterday, Walmart launched Walmart Marketplace, which will, apparently, give you “more of what you’re looking for – for less”. It’s an exciting development that some think positions the company to compete with Amazon. Unfortunately, no one knows what a “Marketplace” is, or how it’s different from a “Store”.
What is it?
The press release makes it pretty clear that “Walmart Marketplace enables a select group of retailers to offer additional products at Walmart.com.” Specifically, Walmart is now allowing Continue Reading
Raquel Hirsch
Chris Goward
