Archive for August, 2009
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How to Combine Conversion Optimization with SEO -Part 2
In my last post, we looked at the reasons why the principles of Conversion Rate Optimization (CRO) works with Search Engine Optimization (SEO).
It’s an important topic. There’s a pervasive misconception – or, more commonly, irrational fear – that the risk of hurting your search rankings by running A/B or multivariate testing is too high. Continue Reading
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How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. Continue Reading
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You Can Improve Your Conversion Rate by Targeting at Source
Segmenting prospects is core to much of what we do as marketers to communicate value propositions to small, homogeneous groups in order to achieve higher than average conversion rates – and segmenting prospects by the search engine they come from is no different.
New research from comScore reflects that Google doesn’t just dominate the search market by a large margin; its users are also more loyal and more inclined to search in general than Yahoo and Microsoft searchers.
So marketers need to take note of the differences in their web traffic based on Continue Reading
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How to Combine Conversion Optimization with SEO
Note: This is part one of a two-part series on the overlap between CRO and SEO and how they work together. Part two discusses how to do CRO without hurting your SEO. There’s also a video interview where I talk about SEO and CRO a bit too.
We all know what a beautiful thing an effectively search-engine-optimized site is. Traffic flows in from natural search rankings without you spending huge monthly fees for pay-per-click ads.
However, you also know that site traffic is useless unless those visitors become customers – and that’s where Conversion Rate Optimization (CRO, also known as Conversion Optimization) is required. Continue Reading
Raquel Hirsch
Chris Goward
