Monthly Archives: July 2009

Re-visiting the Age-Old Question: Which Ads Work?

As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive [...]

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Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate?

Site-wide Shopping Cart with McAfee Badge A client of ours recently tested adding the McAfee Secure badge to their persistent checkout area (the mini shopping cart area that shows up on all pages) and ran a site-wide A/B test. They found that simply adding the badge actually decreased conversions by 1.6%. I tweeted about this [...]

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