Archive for July, 2009
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Re-visiting the Age-Old Question: Which Ads Work?
As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive and LinkedIn. But I digress…).
In essence, the two groups pretty much disagree on everything. Continue Reading
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Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate?
Site-wide Shopping Cart
with McAfee BadgeA client of ours recently tested adding the McAfee Secure badge to their persistent checkout area (the mini shopping cart area that shows up on all pages) and ran a site-wide A/B test. They found that simply adding the badge actually decreased conversions by 1.6%.
I tweeted about this recently and joined others who have seen similar results. There are, of course, positive test results from adding security badges and, in some cases, no difference at all. So, have you tested your security badges?
Should you be paying for third-party security? Continue Reading
