Archive for June, 2009
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How Important *Is* Marketing to the Corporation, After All?
Sorry folks, but it looks like the answer is “Not Very” – at least according to a study conducted by Ernst & Young and presented as part of a panel with chief financial officers at the ANA Marketing Accountability and Effectiveness Conference.
Consider this:
Being listed in public financial filings means Continue Reading
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Free Webinar ‘Top 4 Surprising A/B Testing Case Studies’ Featuring WhichTestWon.com Anne Holland -but capacity is limited to 100
As you know, Anne Holland joined the WiderFunnel Board of Advisors, and the first of many joint activities will be a live Webinar entitled ‘Top 4 Surprising A/B Testing Case Studies’ to take place June 23, 2009 at 1 pm ET/10 am PT.
It certainly promises to be interesting! Continue Reading
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And Twitter Continues to Capture Our Minds and Imagination (but does anyone track Conversions and Results?)
A while back, I posted the following question on LinkedIn’s Q&A section as well as in a few of the LinkedIn Groups I manage and/or belong to: “Do you Twitter? What’s your Topic? Should I follow you?”
I have received hundreds upon hundreds of replies (I stopped counting after a while) and have kept this question open to see how long interest in it might last. The vast majority of respondents talked about Continue Reading
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MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors – a Great Day for Conversion Optimization Fans!
I have been a fan of Anne Holland since 1999 when I found myself working in a high-tech start-up, part of a team developing a web analytics application (ah, those heady dot com boom days…) and wondering ‘What on earth am I doing here; what do I know about the internet, really, other than its a cool way to waste time?’
Then, as part of that time waste, I came across MarketingSherpa and my life changed Continue Reading
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What is the Marketing C-Suite Measuring These Days? Conversions!
Forbes Magazine just released its 2009 Advertising Effectiveness Survey and some of the findings are of interest to marketers concerned with improving web conversions — some of the rest continue to disappoint us. Continue Reading
