Archive for May, 2009
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Consumer Sat in E-Commerce Slips – and What a Great Opportunity this Represents for Conversion-oriented Marketers!
ClickZ reports a study by ForeSee Results and FGI Research that consumer satisfaction with e-commerce sites has dropped in 2009 compared to a year ago.
• Out of a possible 100 points — with 100 representing the highest possible score — the top 100 e-commerce sites recorded an aggregation score of 73, down 3 percent from 2008
• Of the top 100 sites, scores for 55 sites dropped year-over-year, while only 16 increased.
Things seem to be seriously wrong for some eCommerce retailers: Continue Reading
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Why the “Bad” News About Twitterers Quitting Twitter is Actually “Great” News for Conversion Marketers
I love Twitter and firmly believe it has is a big role to play in your marketing mix.
But all’s not well.
A few days ago, Reuters reported that about 60 percent of people on Twitter end up abandoning the service after a month.
Aggressively challenged by Twitter–aficionados, Reuters updated the study a few days later and went beyond just Twitter.com, adding in more than 30 websites and applications that feed into the Twitter community including: TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, Tumblr, and many others.
The results? Continue Reading
