Archive for April, 2009
-
Struggling to Improve Conversions from your Web Analytics data? Three Recommendations.
A long time ago, as I embarked on my career in direct marketing (I thought it would be a good use of my freshly-acquired MBA), we used to day-dream about having user data: Oh, the campaigns we’d run if only we knew more about the behaviour of customers! We could target so narrowly! We would fine-tune campaigns to each individual prospect based on his and her unique behaviour in every campaign! We would personalize to the point that each communication would feel like it was meant “just for you” – but for each customer on the database! Continue Reading
-
New WiderFunnel.com Site Design
As you may have noticed, WiderFunnel launched our new website design today. This design reflects many of the B2B Conversion Optimization Best Practices that we have been testing and proven to be effective (and also just looks a lot better). Continue Reading
-
Top Social Networking Sites – Are You at the Right Party?
The only hockey metaphor I know and understand is this one: “Skate to where the puck is going, not to where it is.” (Thanks, Wayne Gretzky)
A new comScore report reveals that AOL Community (the smallest on the list a year ago) and Twitter (very near the bottom last year) were the fastest growing sites in February 2009 compared to the same month a year ago, as follows:
Continue Reading -
More surprising data on Facebook: Older generations join social networks (what does this means for your conversion optimization efforts?)
I have to admit that I joined Facebook many years ago not so much because I was interested in participating in a social network overpopulated by teens, but primarily as a way of stalking my own kids. Well, it looks like I was ahead of the curve.
While online social networks like Facebook, Twitter and MySpace are known hang-outs for younger adults and teenagers, older generations in recent months have been taking to the medium at a faster rate than any other age group, according to industry reports. Continue Reading
-
More Surprising Data About Who Actually Is Online (Important to know if you market to Men)
It’s not race or ethnicity, it’s gender that makes all the difference.
This morning, eMarketer reports that US men are the minority online:
Continue Reading -
Case Study Published in Search Engine Marketing Journal
WiderFunnel recently had a Conversion Optimization case study published in the March issue of the Search Engine Marketing Journal (SEMJ).
SEMJ is the only peer-reviewed journal in the Search Marketing industry. With editors such as Avinash Kaushik, Bruce Clay, and WiderFunnel’s own Raquel Hirsch, it is an honor to have our work included.
You can read a copy of the article posted here showing how we used the WiderFunnel LIFT Model to increase the conversion rate for Safe Software by 170%. Or, order your own copy of the journal at SEMJ.org.
-
When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)
In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?
The Twittersphere is exploding.
According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded: Continue Reading
Raquel Hirsch
Chris Goward
