Archive for March, 2009
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The LIFT Model: The Six Landing Page Conversion Rate Factors
Tweet This article is an introduction to the Landing Page Influence Function for Tests™ (or LIFT™) Model, a framework I developed for WiderFunnel to use to analyze conversion pages and develop test hypotheses. We have used this tool as part of a structured process to lift each of our clients’ conversion rates by between 10% to 277%. Continue Reading
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Converting the Customer Before s/he Leaves Home
According to Ad Age, betting that financially strapped consumers need a harder sell, Package-goods marketers have been plowing more money into in-store marketing as the economy worsens, because they believe the “traditional wisdom” that 70% of all purchase decisions are made in store.
But not so fast: New research indicates that as the economy worsens, more consumers are making more purchase decisions at home. Continue Reading
