Archive for February, 2009
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Marketers are Getting More Measurable
New data from eMarketer this morning confirms what we’ve seen: marketers are surviving the recession by getting more measurable and ROI-driven.
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Twitter and conversion rate optimization?
Disclaimer: I am still trying to figure out if I like Twittering. I mean, don’t get me wrong, I am developing a weird fascination for finding out what someone I don’t know and have never met but who once wrote an interesting blog post so I decided to follow him is doing right now (wow – eating pizza). Is this helping me become a better person? But I digress.
When The Pew Internet Project presents a report, I pay attention. Continue Reading
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Recession tips for marketers to get more measurable
In the past three months we have experienced a sudden spike in interest in Conversion Rate Optimization. As we predicted over a year ago, in this Recession marketers will feel the pressure to get more measurable with their advertising dollars and Conversion Optimization is counter-cyclical. When the market is booming, there’s lots of appetite for risk-taking and spending without measurable return but now Conversion Optimization is taking the driver’s seat.
Today, MarketingVOX summarized the findings of an Econsultancy report. Not surprisingly, it shows that B2B marketers are shifting their spending away from CPM-based online ads to more measurable and accountable Cost-per-click (CPC), Cost-per-lead (CPL) and Cost-per-acquisition (CPA). Continue Reading
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New Google Website Optimizer Channel on YouTube
Google launched the Google Website Optimizer Channel on YouTube today.
We’re pretty excited about the possibilities here and proud that two of our videos are the top-watched so far.
Check them out: Continue Reading
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What “Decline in Ads Sales”? Watch All the Super Bowl Spots Here
There was a lot of hoopla leading up to the Super Bowl, with speculation around whether or not the ads would sell out in these economic times.
Well, NBC reported on the eve of Sunday’s Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million. (Yes, a “record”) Continue Reading
Raquel Hirsch
Chris Goward
